Stop writing blog posts that rehash what others have already said about your topic.
That’s now how you’re going to attract more traffic and high-quality leads through your blog.
Follow one or a combination of the tips in this video, and your blog posts will become more detailed, more useful, and more of service to your readers.
In summary, here are the tips again:
- Before anything else, find out what you’re up against. Use Google (preferably using Chrome in incognito mode) or a tool like SEMRush to discover which posts are already ranking for the specific topic you want to write about. Read those posts and start thinking of how you’re going to add to what they’re already saying.
- Tip #1. Tell – then show by giving examples. Beware the “curse of knowledge”: when you know a topic so well that you think it’s common sense. Help your readers understand exactly what you mean by giving examples. For example, see how I gave an example for each main point in this post on blog post openings.
- Tip #2. Break it down. Don’t assume your readers know how to do what you’re telling them to do. Break it down for them into 3, 5, or however many actionable steps. Don’t give them a reason to leave your blog to get the details. A blogger who does this very well is Neil Patel. Check out his posts here.
- Tip #3. Be a maverick. This is the hardest tip to pull off, but if you can, then go for it. Being a maverick means saying something unique about the topic. You can do this by either giving a new spin or perspective, contradicting popular knowledge or beliefs about the topic, or calling attention to certain nuances. If you do this, you will be positioning yourself as an authority in your field.
Which of these tips will you use on your next blog post?