About

I am where I am today, because of my desire to find new and better ways of communicating effectively.

In university, I struggled to choose between chemistry (the essence of everything), psychology (why humans do what we do), and communication (how words and images influence human behavior).

I wanted to make the world a better place.

I picked communication.

I have used this knowledge to teach, having begun my career in public information and a children’s television program.

In UNICEF, I used communication to empower, shape behavior, and change public policy.

Today I use communication to help businesses share their brilliance with the world.

As a writer, I don’t claim to be particularly witty or talented. But I do know my grammar. I can transmit ideas clearly. And I have a knack for synthesizing disparate parts into a cohesive and meaningful whole.

In this blog, I share what I know about using content to demonstrate thought leadership, attract more leads, and convert leads into sales.

I tend to focus on content for social marketing purposes, because social media are becoming increasingly the mainstream engine for business marketing.

However, no matter what the tools we use, the essence of communication remains the same. We will also explore that in this blog.