Nov 19

Does Your Copy Have Feeling?

By Alexis Rodrigo | Copywriting

Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]

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Nov 05

Content: The Overlooked Traffic Generator (Or How I Got 79% More Traffic in One Month)

By Alexis Rodrigo | Blogging

You’ve heard this so often, you’re probably sick of it: Content is King! But in the search for website traffic, the site’s content is the often overlooked, neglected and forgotten traffic getter. It’s easy to get caught up in doing search engine optimization (SEO) work: finding keywords, making sure the target keywords are sprinkled naturally […]

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