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	<title>Marketing with authentic, engaging and persuasive web content &#187; Copywriting</title>
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		<title>Putting Up A Website? Don&#8217;t Forget The Copywriter!</title>
		<link>http://alexisrodrigo.com/copywriter-for-website/</link>
		<comments>http://alexisrodrigo.com/copywriter-for-website/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 09:51:02 +0000</pubDate>
		<dc:creator>Lexi</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[benefits of a copywriter]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[we]]></category>
		<category><![CDATA[web copywriter]]></category>

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		<description><![CDATA[When I talk to non-Internet marketers about what I do, a common response is, &#8220;Oh, you&#8217;re a web designer?&#8221; &#8220;No,&#8221; I explain, &#8220;I write the CONTENT that goes in a website.&#8221; The common notion seems to be that you only need a web designer or developer to create a website. While I&#8217;m not undervaluing the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Call for Non-violence in Web Copywriting</title>
		<link>http://alexisrodrigo.com/non-violence-in-web-copywriting/</link>
		<comments>http://alexisrodrigo.com/non-violence-in-web-copywriting/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 14:35:00 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[non-violence in web copywriting]]></category>
		<category><![CDATA[non-violent copywriting]]></category>
		<category><![CDATA[violent copywriting]]></category>
		<category><![CDATA[web copywriting]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=1668</guid>
		<description><![CDATA[Is it just me or is anybody else alarmed with the amount of violence in web copywriting nowadays? Just look at the headlines of sales pages. You&#8217;d think every one is out to become a &#8220;ninja&#8221; at every desirable skill, &#8220;kick b**t&#8221; in their field, and &#8220;annihilate&#8221; or &#8220;crush&#8221; every one who gets in their [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>A Copywriting Shortcut: &#8220;WIIFM?&#8221;</title>
		<link>http://alexisrodrigo.com/copywriting-shortcut/</link>
		<comments>http://alexisrodrigo.com/copywriting-shortcut/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 17:08:33 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[benefit oriented copy]]></category>
		<category><![CDATA[benefits in copywriting]]></category>
		<category><![CDATA[copywriting shortcut]]></category>
		<category><![CDATA[what's in it for me]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=1402</guid>
		<description><![CDATA[Back in my UNICEF days, I learned an important copywriting tip&#8211;but didn&#8217;t know it then. Anytime I was writing anything, my supervisor told me to always explicitly answer the reader&#8217;s question, &#8220;What&#8217;s in it for me?&#8221; I learned to do this whether I was writing a letter inviting a celebrity to attend a high-profile event… [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Do You Really Need A Long Sales Page?</title>
		<link>http://alexisrodrigo.com/long-sales-page/</link>
		<comments>http://alexisrodrigo.com/long-sales-page/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:30:51 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[how long should a sales page be]]></category>
		<category><![CDATA[length of sales page]]></category>
		<category><![CDATA[long sales page]]></category>
		<category><![CDATA[short sales page]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=894</guid>
		<description><![CDATA[Recently, a client of mine requested a sales page and wanted it &#8220;short&#8221;. When the topic of how long a sales page should be comes up, I have a standard answer: &#8220;I use as many or as few words as it takes to convey the benefits of your product or service, and overcome your prospects&#8217; [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>The Power of Follow-Up: A Case Study</title>
		<link>http://alexisrodrigo.com/power-of-follow-up/</link>
		<comments>http://alexisrodrigo.com/power-of-follow-up/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:22:03 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing case study]]></category>
		<category><![CDATA[email promo]]></category>
		<category><![CDATA[follow-up in marketing]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=879</guid>
		<description><![CDATA[In this blog post, I&#8217;m going to show you a case study which demonstrates the power of following up on your prospects. Background: My client decided to have a one-month promotion on his product. He would offer his product at 50% discount, because he was to stop selling it after the promo period. Our primary [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
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		<title>Who Are You Really Talking To?</title>
		<link>http://alexisrodrigo.com/who-are-you-really-talking-to/</link>
		<comments>http://alexisrodrigo.com/who-are-you-really-talking-to/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 18:30:55 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[heart of business]]></category>
		<category><![CDATA[ideal customer]]></category>
		<category><![CDATA[Mark Silver]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[who-who-what]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=786</guid>
		<description><![CDATA[The starting point of effective communication is a clear knowledge and understanding of your target audience. You need to know two things about your target audience: who they are; and what they really want. Covering these bases isn&#8217;t as easy as it may seem. Tyranny of the General Public I remember my days in public [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s Your Story?</title>
		<link>http://alexisrodrigo.com/whats-your-story/</link>
		<comments>http://alexisrodrigo.com/whats-your-story/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 17:10:58 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=716</guid>
		<description><![CDATA[One of the crucial parts of good copy is a good story. People love stories. We&#8217;re raised on fairy tales as well as stories from our parents and family. Yes, even our boring old aunt&#8217;s stories that she tells over and over again. Secretly, we love them. We build relationships with stories. They&#8217;re how we [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Does Your Copy Have Feeling?</title>
		<link>http://alexisrodrigo.com/does-your-copy-have-feeling/</link>
		<comments>http://alexisrodrigo.com/does-your-copy-have-feeling/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:58:29 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[copywriting with feeling]]></category>
		<category><![CDATA[emotions in copywriting]]></category>
		<category><![CDATA[feeling in copywriting]]></category>
		<category><![CDATA[why people buy]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=442</guid>
		<description><![CDATA[Why does a piece of copy fall flat, even when it&#8217;s benefit-oriented and directly addresses your target market&#8217;s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn&#8217;t have feeling, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>What Your Market REALLY Wants: Features &amp; Benefits</title>
		<link>http://alexisrodrigo.com/what-your-market-really-wants-features-benefits/</link>
		<comments>http://alexisrodrigo.com/what-your-market-really-wants-features-benefits/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:44:47 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[features]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=376</guid>
		<description><![CDATA[One of the most basic concepts in copywriting are &#8220;features&#8221; and &#8220;benefits&#8221;. When I first started learning copywriting, I was told that I had to be able to list a product&#8217;s features and its benefits. As I became a more experienced copywriter, I found out that most people &#8211; including other copywriters &#8211; have a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tell It Thursday: Stiletto</title>
		<link>http://alexisrodrigo.com/tell-it-thursday-stiletto/</link>
		<comments>http://alexisrodrigo.com/tell-it-thursday-stiletto/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 18:58:20 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing to women]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=231</guid>
		<description><![CDATA[photo credit: geishaboy500 Yesterday&#8217;s Wordless Wednesday post was a picture of stilettos. People who know me would wonder at my choice of that picture because they know that I never ever wear high heels, much less stilettos. However, I chose that picture &#8211; not only because it coordinates with the color scheme of this blog [...]]]></description>
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		<slash:comments>1</slash:comments>
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