By Alexis Rodrigo | Email Marketing
Many years ago, as a newbie online marketer, I learned a useful tip from Scott Stratten. That is to ask a question in your first follow-up email. It should go something like this: “What is your biggest problem about __?” At the time, I knew it was an excellent idea. By asking that question, you […]
Continue readingBy Alexis Rodrigo | Email Marketing
It’s hard even for me to believe that this blog began as a personal blog for my friends and family. This past year, it evolved into a blog where I share my thoughts, tips, questions and wonderings about online marketing, copywriting, and social media marketing. Sure, I value this blog because it has helped me […]
Continue readingBy Alexis Rodrigo | Email Marketing
In its essence, building your list of prospects is simple: entice your target customers to sign up for an awesome, irresistible, free offer. But in reality, it’s not that simple: how do you get your offer in front of your target customers? how do you even know what they’ll find awesome and irresistible? what, exactly, […]
Continue readingBy Alexis Rodrigo | Email Marketing
Every online marketer wants their lists to get bigger and bigger, right? So why did I just send an email to one of my lists today, asking them to unsubscribe? I did this because I’m after quality and not just quantity. Sure, I want people to get on my list and give me permission to […]
Continue readingBy Alexis Rodrigo | Email Marketing
Some of my clients have been asking me about the revised FTC Guidelines, wondering how these will affect their sales pages and online marketing efforts. I’m not a lawyer but from everything I’ve read so far, this is what I understand: Anybody endorsing or reviewing a product should disclose if he/she has a material connection […]
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