Entrepreneurship

You Have 90 Seconds To Pitch Your Business. What Do You Do?

May 22, 2015

Have you ever been to a networking event where you had just 90 — sometimes 60 — seconds to speak in front of the group? I’ve been attending these types of networking meetings for the past few years, and let me tell you: while 90 seconds doesn’t seem like a long time at all, you’ll […]

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Now Playing: The Awesomization of You

March 28, 2015

As the first quarter of 2015 comes to an end, do you feel like you need to ramp things up? In your personal life? Business or career? Is life moving too fast, and you wonder if you’re doing enough to reach those goals you promised yourself you will accomplish this time, at last? If so, […]

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How To Turn Yourself Into A Lean, Mean, Productivity Machine

March 19, 2014

“I’m surprised you’ve been able to function normally,” my family doctor said as she went over the results of my blood work. I had a nutritional deficiency so bad I should have been spending my entire days in bed, instead of working a full-time job, running my home business, and caring for my husband and […]

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5 Productivity Hacks for Lazy Marketers

February 12, 2014

You gotta work hard to succeed. There’s no escaping that fact. The most successful entrepreneurs and marketers attribute their success to plain, hard work. Elbow grease. “Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King Ok, point taken! But who […]

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5 Common Mistakes Businesses Make With Their Target Market

January 26, 2014

When working with a new copywriting or marketing client, one of the first questions I ask is, “Who’s your target market?” It’s shocking how many business owners and marketing managers don’t have a clear answer. Sometimes writing the copy takes longer than expected, because it turns out they need to identify their target market first […]

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