Entrepreneurship

Don’t Get Your Money’s Worth

August 31, 2011

As an online marketer (or an aspiring one), you’ve invested a pretty penny on courses, programs and guides. Maybe you started with small-value ebooks from $7 to $27 range. Or maybe you made the leap and purchased $1997 programs from the gurus or a much bigger amount for a live event. No matter how much [...]

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The Power of A Mastermind Group

July 27, 2011

Last week, I made a quick trip to Toronto to meet up with a few members of my group, Solo Masterminds (formerly known as Mom Masterminds). We were smaller than usual. Kelly McCausey, who leads Solo Masterminds, and the other members from Michigan couldn’t make it this time. I was a bit apprehensive about this, [...]

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Branding: It’s for Passion-Driven Entrepreneurs Too!

March 23, 2011

When we hear “branding” we usually think of big brands, you know, the household names like Nike or Coke. But in fact branding isn’t just for multi-million dollar companies. It’s for solo businesses, passion-driven experts and petite businesses too. Would you like to know why you need to brand your itsy-bitsy biz… and how to [...]

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Marketing & Selling: What’s Love Got to Do with It?

March 16, 2011

Successful marketers have long known that, while human beings pride ourselves on being rational, we really buy for emotional reasons. Sure, we like to explore a product’s features and weigh them for their merits. But in the end, it’s how we feel towards a product, the sales situation, and sometimes even the salesperson, which propels [...]

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How Using Evernote On A Project Helps Me Keep My Sanity

February 16, 2011

Following my video and post on how I use mind maps, one of my readers, the lovely Angie Newton, requested a video demonstrating Evernote. While I’ve had Evernote on my computers for a number of years now, I haven’t used it to its full potential. Hence, I’ve asked one of my online buddies and mentors, [...]

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