By Alexis Rodrigo | Entrepreneurship
Sometimes people wonder how I do things. It’s not that I’m some kind of super woman. Or an uber successful blogger or Internet marketer (In fact, I’ve been doing this part-time for three years and I’m only now starting to see some real success). I suppose it’s because I do stuff they find scary, overwhelming […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
When we hear “branding” we usually think of big brands, you know, the household names like Nike or Coke. But in fact branding isn’t just for multi-million dollar companies. It’s for solo businesses, passion-driven experts and petite businesses too. Would you like to know why you need to brand your itsy-bitsy biz… and how to […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
Successful marketers have long known that, while human beings pride ourselves on being rational, we really buy for emotional reasons. Sure, we like to explore a product’s features and weigh them for their merits. But in the end, it’s how we feel towards a product, the sales situation, and sometimes even the salesperson, which propels […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
Pick up any good marketing book, and it will emphasize the importance of trust. Without trust, a sale doesn’t happen. What is trust, and why is it so important when you’re selling your products, services and programs? Trust is an element of a relationship, in which one person depends on you: to do as you […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
Following my video and post on how I use mind maps, one of my readers, the lovely Angie Newton, requested a video demonstrating Evernote. While I’ve had Evernote on my computers for a number of years now, I haven’t used it to its full potential. Hence, I’ve asked one of my online buddies and mentors, […]
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