Internet Marketing

20 Reasons to Teach an Online Course

February 6, 2017

Not enough people are teaching online courses who should be. Almost everybody knows something that’s so valuable to others that they’d be willing to pay to learn it. If you’ve thought about it, but are doubting your capability or the very idea of teaching online, then I hope the following will convince you to give […]

Read the full article →

Teach and Grow Rich by Danny Iny – A (Biased) Review & Sneak Preview!

January 25, 2017

Hey there! Since November 2016, I’ve been hard at work helping my employer, Danny Iny, to update his book, Teach and Grow Rich. It’s a terrific book for anybody who wants to change lives and make money by creating and selling their own online courses. The first edition has an average of 4.5 stars out […]

Read the full article →

5 Common Mistakes Businesses Make With Their Target Market

January 26, 2014

When working with a new copywriting or marketing client, one of the first questions I ask is, “Who’s your target market?” It’s shocking how many business owners and marketing managers don’t have a clear answer. Sometimes writing the copy takes longer than expected, because it turns out they need to identify their target market first […]

Read the full article →

What Works In Marketing? Find Out By Asking This Simple Question

January 12, 2014

To find out what marketing strategies and techniques are working and should be scaled up, ask yourself this question: “How did your paying clients find you?” Think about the most recent paying clients you have. Not people or businesses who inquired about your product. Not the ones who enjoyed a free sample or trial and […]

Read the full article →

Marketing Lessons of 2013

January 2, 2014

Happy New Year! While everyone is making predictions on marketing trends, let me look back on the year that was, and share what I learned in marketing in 2013. Top 3 Marketing Lessons of 2013

Read the full article →