From the category archives:

Internet Marketing

Got A Product to Sell Yet?

April 9, 2010

I’m in a mastermind group of self-employed entrepreneurs who want to make more money, have more fun, and give more back — all while sharing our brilliance with the world.

We all come from different backgrounds. I’m a copywriter and marketing consultant. There are life and business coaches. Trainers for executives. Marketing consultants for big companies. [...]

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Turn Your Product Into A Country Club

April 2, 2010

If you want to sell more of your products and services, the logical thing is to try and sell them to more people.

But sometimes, it can be more profitable to actually try to sell to fewer people.
Why It Makes Sense to Appeal to A Few
The idea of being “one of the privileged few” is very [...]

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Find Journalists Interested in Your Mom-Related Biz

February 23, 2010

UPDATE: Elena has just announced an additional bonus to the Mom Media List: a list of 100 Mommy bloggers to partner, collaborate and promote with. Everything ends on Sunday, February 28th, so watch this video to see what you get when you order a Mom Media List:

This video gives you a sneak peek at a [...]

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Marketing Is Like Yoga

February 19, 2010

I’ve always been fond of yoga. It’s mysterious and full of contradictions. It relaxes and strengthens. You push and yield at the same time. In many ways, marketing is like yoga.

Like yoga, effective marketing requires finding the perfect balance between pushing and yielding.

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Yes, I Asked My Readers to Unsubscribe

January 29, 2010

Every online marketer wants their lists to get bigger and bigger, right? So why did I just send an email to one of my lists today, asking them to unsubscribe?

I did this because I’m after quality and not just quantity. Sure, I want people to get on my list and give me permission to communicate [...]

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The Revised FTC Guidelines: What They Mean to You

December 10, 2009

Some of my clients have been asking me about the revised FTC Guidelines, wondering how these will affect their sales pages and online marketing efforts.

I’m not a lawyer but from everything I’ve read so far, this is what I understand:

Anybody endorsing or reviewing a product should disclose if he/she has a material connection (e.g., paid [...]

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How I Increased My Opt-in Rate By 50%

November 12, 2009

Pop-ups – everybody hates them, right? But at the same time, everybody says pop-ups work.

So I set out to test it on one of my niche websites. The result? A 50% increase in subscribers after one month.
Now, before you run off to add a pop-up on your website, read on first to find out how [...]

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Content: The Overlooked Traffic Generator (Or How I Got 79% More Traffic in One Month)

November 5, 2009

You’ve heard this so often, you’re probably sick of it:
Content is King!
But in the search for website traffic, the site’s content is the often overlooked, neglected and forgotten traffic getter.

It’s easy to get caught up in doing search engine optimization (SEO) work: finding keywords, making sure the target keywords are sprinkled naturally all over your [...]

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What Your Market REALLY Wants: Features & Benefits

October 26, 2009

One of the most basic concepts in copywriting are “features” and “benefits”. When I first started learning copywriting, I was told that I had to be able to list a product’s features and its benefits.
As I became a more experienced copywriter, I found out that most people – including other copywriters – have a hard [...]

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Why You Should Market to Moms

June 4, 2009

I’m in the Mom market, not because of any slick marketing research or anything like that. It was just the most natural thing for me. After all, I am a Mom. I’ve worked in UNICEF for 14 years. Plus, I’m a certified childbirth educator. So naturally, issues about being a Mommy are interesting to me.
So [...]

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