Internet Marketing

One Conference, Three Ideas

October 19, 2011

Yesterday I attended Igniting Small Business Conference, an event organized by the Windsor-Essex Regional Chamber of Commerce. I’d been wanting to organize social media workshops for businesses in my city, so I was very interested in the event. In this post, I’d like to share with you the three key ideas I took home from [...]

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Squeeze The Heck Out Of That $1k (Or More) Sales Page!

October 12, 2011

To Internet marketers, a sales page is a big investment. I charge a minimum of $1,000 per sales page — not at all expensive by Internet marketing standards — but if you sell a small-value product (from $7 to $97), you’ll have to sell plenty of them before you begin to see profit. However, if [...]

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Sales and Marketing Tips from Beauty Advisors

September 7, 2011

Last night, as a favor to a friend, I sat through two hours of sales and marketing training for beauty advisors. I don’t have a sales background and have never been a part of a direct sales group, so I had no idea what to expect. Aside from getting a really nice makeover (in which [...]

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The Ultimate Popup Plugin Showdown

August 12, 2011

Having a popup form on your blog can increase your email signups. I have the numbers to prove this. When you’re ready to install a popup in your blog, the next question is: which popup plugin should you use? Just Google “WordPress popup plugin” and you’ll get many results. Your email provider may even have [...]

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Overcoming the Shiny New Object Syndrome

August 3, 2011

Anyone who’s ever tried to create or promote a business online at one time or another suffers from the Shiny New Object Syndrome. In this article, we’ll talk about what that syndrome is, why it’s deadly to your success, and how you can overcome it. But first, here’s a brief video for you: Alright, that [...]

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