Social Networking

From Social Media to Moolah

November 19, 2010

In the video below, I respond to two related questions I received from my readers recently. The first question is from Brandi-Ann Uyemura, who asks: How do you translate social media marketing to sales? And the second question is from a reader who requested to remain anonymous: I have both a Twitter account and Facebook [...]

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What’s the Use of Twitter and Facebook?

July 16, 2010

Whenever I’m “twittering,” my husband peers over my shoulder and asks, “What do you get from Twitter anyway?” Hmmm… what DO I get from Twitter? And Facebook, for that matter?

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Are Tweetsnobs Worth The Aggravation?

June 25, 2010

Today I’d like to ask you about a phenomenon we’ve been seeing on Twitter recently. It’s when you send somebody more popular than you–you know, the one with a gazillion followers on Twitter–a question by sending them an @ message… and they completely ignore you. My Twitter friends and I have come up with a [...]

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Crush It: A Video Review

June 11, 2010

(For best results, pause the video for a couple of seconds, allow it to stream, and then click on the play button. Running time = 07:33) I’ve known about Crush It by Gary Vaynerchuk for some time now, but only recently decided to read it. You see, I thought I already knew everything there was [...]

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Social Networking: High School Revisited?

March 19, 2010

A lot has been said and continues to be said about how great social networking is. It has allowed us, online entrepreneurs, to reach our ideal customers in ways much more intimate, immediate and efficient than ever before. It allows us to connect with the gatekeepers. You know, those influential people who shape the opinions, [...]

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