Content Mavericks: How to Grow Your Business with Insanely Shareable Content by Andrew and Pete is a content marketing book released in October 2017.
Content marketing books usually disappoint me. They all say the same thing! And none are particularly exciting.
Did Content Mavericks disappoint me as well?
Watch my video review and find out:
Prefer to read? Here are the highlights:
Content Mavericks takes you through Andrew and Pete's 7-step content marketing process. Each chapter is a step in this process:
Only one thing bothered me with this book: their frequent mention of their membership site, Atomic. It was ok the first couple of times they mentioned it but, after a while, the book started to feel like an advertisement for the group.
Some lines I highlighted in the book:
"The Content Mavericks Model is the perfect antidote to this [low attention and trust]. Creating content that makes people happier or smarter is the perfect way to grab attention (who doesn't want to be happier or smarter?!), and an even more perfect way of developing trust with your audience over time, by showing them (not telling them) how awesome you really are."
"It's about putting your own branded mark onto your content so that it becomes instantly recognizable, brand-building, and highly shareable."
"Social media has been dubbed 'pay to play', but the more highly engaging and shareable content you have, the less you need to rely on paying for reach."
I recommend Content Mavericks for new marketers and entrepreneurs? who want to get started with content marketing with the right strategy.
It's also for established content marketers who are finding their content has been getting stale and stagnant, or if you've been having problems standing out in a crowded, content-rich market.
Have you read Content Mavericks? If so, how did you like it? If not, what's the last content marketing book you read and would you recommend it?
PS: Click the image below to get your copy of Content Mavericks from Amazon (associate link):
Lexi Rodrigo is a communication and marketing professional, content manager at Mirasee, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.