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	<title>Magnetic New Marketing</title>
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	<link>http://alexisrodrigo.com</link>
	<description>For entrepreneurs who want to sell more without selling their soul</description>
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		<title>The Power of Follow-Up: A Case Study</title>
		<link>http://alexisrodrigo.com/power-of-follow-up/</link>
		<comments>http://alexisrodrigo.com/power-of-follow-up/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:22:03 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing case study]]></category>
		<category><![CDATA[email promo]]></category>
		<category><![CDATA[follow-up in marketing]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=879</guid>
		<description><![CDATA[In this blog post, I&#8217;m going to show you a case study which demonstrates the power of following up on your prospects.

Background:
My client decided to have a one-month promotion on his product. He would offer his product at 50% discount, because he was to stop selling it after the promo period.
Our primary means of promoting [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Find Journalists Interested in Your Mom-Related Biz</title>
		<link>http://alexisrodrigo.com/find-journalists-interested-in-mom-related-biz/</link>
		<comments>http://alexisrodrigo.com/find-journalists-interested-in-mom-related-biz/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 18:00:37 +0000</pubDate>
		<dc:creator>Lexi</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[elena verlee]]></category>
		<category><![CDATA[media list for small businesses]]></category>
		<category><![CDATA[mom media list]]></category>
		<category><![CDATA[pr in your pajamas]]></category>
		<category><![CDATA[publicity for Mom related biz]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=843</guid>
		<description><![CDATA[UPDATE: Elena has just announced an additional bonus to the Mom Media List: a list of 100 Mommy bloggers to partner, collaborate and promote with. Everything ends on Sunday, February 28th, so watch this video to see what you get when you order a Mom Media List:

This video gives you a sneak peek at a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Like Yoga</title>
		<link>http://alexisrodrigo.com/marketing-is-like-yoga/</link>
		<comments>http://alexisrodrigo.com/marketing-is-like-yoga/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:08:17 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=829</guid>
		<description><![CDATA[I&#8217;ve always been fond of yoga. It&#8217;s mysterious and full of contradictions. It relaxes and strengthens. You push and yield at the same time. In many ways, marketing is like yoga.

Like yoga, effective marketing requires finding the perfect balance between pushing and yielding.
Push
With yoga, you have to push beyond your limits. However, you need to [...]]]></description>
		<wfw:commentRss>http://alexisrodrigo.com/marketing-is-like-yoga/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Sticky Is Your Site?</title>
		<link>http://alexisrodrigo.com/how-sticky-is-your-site/</link>
		<comments>http://alexisrodrigo.com/how-sticky-is-your-site/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 16:56:41 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[make website sticky]]></category>
		<category><![CDATA[website bounce rate]]></category>
		<category><![CDATA[website metrics]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=799</guid>
		<description><![CDATA[Website owners are obsessed with their traffic. You want to know how many people visit your site every day. And for good reason. You work hard to publish quality content and, naturally, you want to reach as many people as we can.

However, unless you built a website to make thousands in Google Adsense revenue, you&#8217;ll [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Are You Really Talking To?</title>
		<link>http://alexisrodrigo.com/who-are-you-really-talking-to/</link>
		<comments>http://alexisrodrigo.com/who-are-you-really-talking-to/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 18:30:55 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[heart of business]]></category>
		<category><![CDATA[ideal customer]]></category>
		<category><![CDATA[Mark Silver]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[who-who-what]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=786</guid>
		<description><![CDATA[The starting point of effective communication is a clear knowledge and understanding of your target audience. You need to know two things about your target audience: who they are; and what they really want. Covering these bases isn&#8217;t as easy as it may seem.

Tyranny of the General Public
I remember my days in public information, when [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes, I Asked My Readers to Unsubscribe</title>
		<link>http://alexisrodrigo.com/readers-unsubscribe/</link>
		<comments>http://alexisrodrigo.com/readers-unsubscribe/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:59:43 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[list quality]]></category>
		<category><![CDATA[list subscribers]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=754</guid>
		<description><![CDATA[Every online marketer wants their lists to get bigger and bigger, right? So why did I just send an email to one of my lists today, asking them to unsubscribe?

I did this because I&#8217;m after quality and not just quantity. Sure, I want people to get on my list and give me permission to communicate [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Story?</title>
		<link>http://alexisrodrigo.com/whats-your-story/</link>
		<comments>http://alexisrodrigo.com/whats-your-story/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 17:10:58 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=716</guid>
		<description><![CDATA[One of the crucial parts of good copy is a good story.

People love stories. We&#8217;re raised on fairy tales as well as stories from our parents and family. Yes, even our boring old aunt&#8217;s stories that she tells over and over again. Secretly, we love them.
We build relationships with stories. They&#8217;re how we get to [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Make Blogging Easier with an Editorial Calendar</title>
		<link>http://alexisrodrigo.com/make-blogging-easier-with-an-editorial-calendar/</link>
		<comments>http://alexisrodrigo.com/make-blogging-easier-with-an-editorial-calendar/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:32:30 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[blog calendar]]></category>
		<category><![CDATA[blog editorial calendar]]></category>
		<category><![CDATA[free blog calendar]]></category>
		<category><![CDATA[free blog editorial calendar]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=612</guid>
		<description><![CDATA[Blogging is an essential business tool, but it&#8217;s also a lot of work. The key thing to get free traffic and build a solid following is to publish new posts regularly. As I showed you previously, just publishing posts more often can lead to a significant increase in traffic &#8211; without doing anything else.

Therein lies [...]]]></description>
		<wfw:commentRss>http://alexisrodrigo.com/make-blogging-easier-with-an-editorial-calendar/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Revised FTC Guidelines: What They Mean to You</title>
		<link>http://alexisrodrigo.com/the-revised-ftc-guidelines-what-they-mean-to-you/</link>
		<comments>http://alexisrodrigo.com/the-revised-ftc-guidelines-what-they-mean-to-you/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 14:56:34 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[FTC endorsements]]></category>
		<category><![CDATA[FTC guidelines]]></category>
		<category><![CDATA[FTC testimonials]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=466</guid>
		<description><![CDATA[Some of my clients have been asking me about the revised FTC Guidelines, wondering how these will affect their sales pages and online marketing efforts.

I&#8217;m not a lawyer but from everything I&#8217;ve read so far, this is what I understand:

Anybody endorsing or reviewing a product should disclose if he/she has a material connection (e.g., paid [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your Copy Have Feeling?</title>
		<link>http://alexisrodrigo.com/does-your-copy-have-feeling/</link>
		<comments>http://alexisrodrigo.com/does-your-copy-have-feeling/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:58:29 +0000</pubDate>
		<dc:creator>Alexis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[copywriting with feeling]]></category>
		<category><![CDATA[emotions in copywriting]]></category>
		<category><![CDATA[feeling in copywriting]]></category>
		<category><![CDATA[why people buy]]></category>

		<guid isPermaLink="false">http://alexisrodrigo.com/?p=442</guid>
		<description><![CDATA[


Why does a piece of copy fall flat, even when it&#8217;s benefit-oriented and directly addresses your target market&#8217;s urgent problem?
One reason could be that it lacks feeling.
Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn&#8217;t have feeling, then it [...]]]></description>
		<wfw:commentRss>http://alexisrodrigo.com/does-your-copy-have-feeling/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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