Comments on: Is The Sales Letter Dead?

By: Temi

Temi — Sat, 13 Nov 2010 03:01:24 +0000

I think the sales page issue comes down to hating to sell. I’ve always disliked them myself, along with the order now within 48 hours or else! I hope the trend is dying out!

By: seosuite

seosuite — Fri, 03 Apr 2009 07:29:47 +0000

Interesting… a video sales letter. We will just have to keep up with the potential customers’ desire.

By: Alexis

Alexis — Wed, 18 Mar 2009 18:39:53 +0000

@Stacie: We Internet marketers are sick of it, but we’re not our target market! We need to keep testing our results to find out what’s still effective. I hear that everything we’re sick of – from the red, bold headlines to the yellow highlighted text – still work, LOL!

@ Mary: Thanks for dropping by. I do the handwriting exercise, too, when I have the time. It makes me feel like a school girl again, but what the heck, they say it works. You’re right, audio and video have their place in a sales page, as do text, of course. Oh and thanks for pointing us to an example of what you consider an effective sales page. We always need new ones for our swipe files!

By: Mary Gallagher

Mary Gallagher — Wed, 18 Mar 2009 02:59:56 +0000

Hi, Lexi,
Saw your link in the sswt forum, thought I’d visit. I don’t usually read through the long sales letters, but I must say I was very impressed with one just a few days ago. I don’t think the long sales letter is dead, if the first page above the fold of copy is spot on for the market. This was a sales page for a weight loss info product, Andrea’s Answer, found at http://www.amazingbodynow.com, which I came across browsing through my twitter stream.

This person did a tremendous job in personalizing the story, eliminating any competition, connecting with the pain, process, and solution seeking of those who have had weight issues. It is brilliant. When I come across text copy like this, I print it out. After hearing greats like Gary Halbert, Mark Joyner, Joe Vitale, suggest handwriting great copy, I hope to get to it someday! it’s only with hands on practice that I’ll improve from poor, to mediocre, to better to best…

Video and audio can use influential words, gestures, backgrounds as well, and the technology can sometimes get in the way of the copy. I do feel that if you are connecting with those who are buyers and giving them what they want, long copy just isn’t necessary.

Text copywriting speaks to those who want to take the time to decide whether and when to buy without the scarcity paranoia at their back, so I think there is still a place for long copy, interspersed with the special effects.

Thanks for your take on this, appreciate the platform to share.
best for now, Mary

By: Stacie

Stacie — Mon, 16 Mar 2009 22:27:12 +0000

I hope it’s dead only because I am sick of writing & seeing them. I was super skeptical of this pages before I ever knew what a sales page was. I hated the big bold word, red text, yellow highlight, and the urge to buy before the price increases “tomorrow.”

I loved the Mass Control 2.0 page but as you said, it takes planning and doing to get to the point where everyone who arrives at the page just wants the “buy now” button and already knows everything you’d put on the sales page anyway.