Comments on: Do You Really Need A Long Sales Page?

By: laxman

laxman — Fri, 06 Aug 2010 17:27:36 +0000

long sales page have awesome conversion in the im niche.they are used in every niche but they perform brilliant in im niche.in fact there is hardly any site that does not market the product with a long sales page

By: Alexis

Alexis — Thu, 18 Mar 2010 18:48:17 +0000

Good observation, Rob. Amazon.com is great at cross-selling and upselling, isn’t it? They also use orange order buttons, which are very effective. Or maybe orange buttons are effective because people associated them with Amazon.com?

By: Alexis

Alexis — Thu, 18 Mar 2010 18:47:08 +0000

Thanks for sharing, John. Your experience demonstrates that, when A/B testing, only one element should be tested at a time so we know which change converts better.

By: John Hyde

John Hyde — Thu, 18 Mar 2010 09:01:50 +0000

Thanks for this post, Lexi.

Testing is the only way to get a real answer. A/B split testing.

If your A page was short-copy and your B page was long-copy you would get an answer for this client at this time. Not a generic answer for all clients for all time.

You would also need to keep the message identical between the 2 pages – this could be hard.

We ran a test recently in which a medium length page beat a short-copy page. Unfortunately the 2 pages had different messages and different design aesthetics. So the only learning was that longer copy can work. And we love the extra conversions of course.

By: Rob Barham

Rob Barham — Thu, 18 Mar 2010 07:50:24 +0000

I notice that Amazon product pages are very long with all sorts of detail and opportunities to add related products etc… so another factor may be depending on how many other products you have and if you are focussing on increasing basket value.

By: Alexis

Alexis — Sat, 13 Mar 2010 14:16:13 +0000

Glad you found it helpful, Latara. If you're serious about honing your copywriting skills, I highly recommend AWAI's Accelerated Program for Six-Figure Copywriting. Yes, that's an affiliate link. I'm a happy student and wish I discovered AWAI much earlier. In fact, I have half a mind not to share this resource with you, LOL. But there's enough work out there for all of us, so go for it, girl!

By: LaTara

LaTara — Fri, 12 Mar 2010 22:46:00 +0000

Great information Lexi! I needed to read this as i often struggle with writing a sales page.