Comments on: The Power of Follow-Up: A Case Study

By: Alexis

Alexis — Wed, 10 Mar 2010 00:55:48 +0000

Hi Dawn! The problem with having regular sales is that you train your subscribers to wait until you have a sale before they buy something. I know that I behave the same way with certain experts I follow. Even if I want a certain product of theirs, I don’t buy it right away. Instead, I wait for them to announce a sale. So only have a sale when it’s really warranted — such as in my client’s case where the product won’t be available anymore at any price — after the sale period. As for new products, you can try offering early-bird bonuses with a deadline. Send at least 3 emails about this. Remember, people don’t usually buy the first time they see your sales page, so you have to keep reminding them and giving them a reason to visit again. Hope you’ll get results next time!

By: Dawnaurora

Dawnaurora — Wed, 10 Mar 2010 00:50:05 +0000

Hi Lexi,
I need to learn to do this. I don’t really ever send anything promotional to my subscribers except for 2 sales that I throw a year. When I make new products I don’t get any response.
Need to start working on better email messages.

By: Alexis

Alexis — Tue, 09 Mar 2010 20:12:44 +0000

Hi @Codrut, I don’t have a “formula.” I plan the emails with my clients to see what’s appropriate for their promo, readers, and personal style.

Off the top of my head, I find 7 emails a bit too many — however, it really depends. For instance, if you have a long promo period, then 7 may be ok. I’ll have to give this more thought. Thanks!

By: Codrut @ List Building Tips

Codrut @ List Building Tips — Tue, 09 Mar 2010 19:38:35 +0000

I use constant follow-ups for me and my clients. Last time one of my clients had amazing results, where the last follow-up pulled in almost 3x times more sales than in the first e-mail

Do you have a specific follow-up sequence you’re following when doing e-mail promos?

I know some folks advise we send at least 7 e-mails; what about you?

By: Alexis

Alexis — Tue, 09 Mar 2010 18:35:21 +0000

Oh yes, Marie, you need to map out your messages in advance. This helps you to be coherent and consistent in your messaging. It’s also good to keep your “pushiness” in check. Thanks for sharing!

By: Marie

Marie — Tue, 09 Mar 2010 18:30:28 +0000

Awesome post Lexi. It is very easy to forget to follow-up. I am guilty of this. Most times – I would just send an email twice and then – that’s it (Cause I don’t want to be pushy) … but … in other cases where I continued to sell a product – I have done well. I realize now how “Planning is the key”.

By: Lexi

Lexi — Tue, 09 Mar 2010 14:21:06 +0000

@Alice – Definitely! Glad I learned from the best marketers

By: Alice Seba

Alice Seba — Sat, 06 Mar 2010 03:47:12 +0000

Thanks for sharing Lexi. Follow-up is very important. I wouldn’t do a promo without follow up. It’s so easy to do and can increase revenues from a promotion considerably.