August 17, 2011
The problem with blogs is old posts get buried, forgotten and never read again. If you’ve been blogging regularly for a year or longer, you’ll be looking wistfully at your old posts. The ones you crafted with so much care, prepared for with hours of research, and edited to near-perfection. New visitors to your blog [...]
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June 29, 2011
In the 1989 movie, “Field of Dreams,” Kevin Costner’s character hears voices telling him, “If you build it, he will come.” Many new bloggers hear the same voices. You think as soon as you get your blog up, your ideal prospect will magically find it, spread the word and, soon, you’ll be a blog superstar. [...]
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