November 29, 2010
In its essence, building your list of prospects is simple: entice your target customers to sign up for an awesome, irresistible, free offer. But in reality, it’s not that simple: how do you get your offer in front of your target customers? how do you even know what they’ll find awesome and irresistible? what, exactly, [...]
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January 29, 2010
Every online marketer wants their lists to get bigger and bigger, right? So why did I just send an email to one of my lists today, asking them to unsubscribe? I did this because I’m after quality and not just quantity. Sure, I want people to get on my list and give me permission to [...]
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