Mark Silver

Wanted: Remarkable Marketing Blogs

August 27, 2010

Since I’m having a bit of a blogging dry spell, I thought I’d turn the tables around and ask you for your marketing input: What are the best marketing blogs you know about? My youngest child is starting school in two weeks… which means I’m going to have a lot more time in my hands [...]

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Who Are You Really Talking To?

February 5, 2010

The starting point of effective communication is a clear knowledge and understanding of your target audience. You need to know two things about your target audience: who they are; and what they really want. Covering these bases isn’t as easy as it may seem.

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