upsell

When Upselling Works… And When It Doesn’t

June 18, 2010

If you’ve been marketing for some time, you know that you should be upselling to your customers in order to boost your income. But fist, what is upselling? My own definition is: Upselling is the process of offering an additional product or service to the one your customer originally wanted, in exchange for additional fees. [...]

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