upselling tips

How to Upsell… from the Heart

March 9, 2011

Do you upsell? It doesn’t matter if you offer services or products, whether digital or physical. The fact is, if you don’t upsell, then you’re leaving money on the table. Some entrepreneurs are hesitant to upsell, particularly those who are uncomfortable about selling in the first place. Upselling can also be unattractive to marketers who [...]

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When Upselling Works… And When It Doesn’t

June 18, 2010

If you’ve been marketing for some time, you know that you should be upselling to your customers in order to boost your income. But fist, what is upselling? My own definition is: Upselling is the process of offering an additional product or service to the one your customer originally wanted, in exchange for additional fees. [...]

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