Comments on: Tell It Thursday: Stiletto http://alexisrodrigo.com/tell-it-thursday-stiletto/ Fri, 20 Jan 2012 01:50:17 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Lorrie Morgan-Ferrero http://alexisrodrigo.com/tell-it-thursday-stiletto/comment-page-1/#comment-95 Lorrie Morgan-Ferrero Fri, 10 Apr 2009 17:54:21 +0000 http://alexisrodrigo.com/?p=231#comment-95 Excellent article, Lexi! Glad you're getting something from the course. I have to say I battled for a long time before coming out with The She Factor. I DIDN'T want it to come off like gender wars or one is better than the other. (Not saying you're saying I did.) But the more research I did it was just an undeniable fact that men and women perceive things differently and as marketers, it's critical to take those perceptions into account. Thanks for writing this! Lorrie Excellent article, Lexi! Glad you’re getting something from the course.

I have to say I battled for a long time before coming out with The She Factor. I DIDN’T want it to come off like gender wars or one is better than the other. (Not saying you’re saying I did.) But the more research I did it was just an undeniable fact that men and women perceive things differently and as marketers, it’s critical to take those perceptions into account.

Thanks for writing this!

Lorrie

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