http://alexisrodrigo.com/what-your-market-really-wants-features-benefits/ Tue, 03 Apr 2012 02:01:30 +0000 hourly 1 http://wordpress.org/?v=3.3 http://alexisrodrigo.com/what-your-market-really-wants-features-benefits/comment-page-1/#comment-859 Squeeze The Heck Out Of That $1k (Or More) Sales Page! Wed, 12 Oct 2011 15:21:24 +0000 http://alexisrodrigo.com/?p=376#comment-859 [...] product’s features and benefits have been articulated in a clear and compelling [...] [...] product’s features and benefits have been articulated in a clear and compelling [...]

]]> http://alexisrodrigo.com/what-your-market-really-wants-features-benefits/comment-page-1/#comment-387 A Copywriting Shortcut: “WIIFM?” Fri, 24 Sep 2010 17:10:57 +0000 http://alexisrodrigo.com/?p=376#comment-387 [...] is a nifty shortcut for making your content benefit-oriented. Sometimes people get stuck when thinking of the “benefits” of their product or [...] [...] is a nifty shortcut for making your content benefit-oriented. Sometimes people get stuck when thinking of the “benefits” of their product or [...]

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