Creative Ways To Attract Customers Online

By Partnered Post | Business

Oct 15

One of the most difficult tasks that any online business faces is also potentially the most important. It can have a huge impact upon the eventual success or failure of your business. This task is, simply put, attracting and enticing customers to visit your web store, and more specifically, encouraging them to make a purchase and revisit your site again and again.

Customer service is much harder to establish on the internet, as most of the time you do not meet face to face with your users. You cannot do much more than communicate with them via email should there be an issue. 

Therefore, engaging with and appealing to customers (and equally, gaining their trust) has to be done in a much more creative and innovative way. If you want to find out more about what you can do to ensure your online business can thrive, then read on to uncover some of the best top tips you can begin implementing today!

A Minimalistic Yet Rich Design Approach

Many people believe that when it comes to web design, the more features your site contains, the better it looks. However this is not usually the case, as this can mean that it takes an age to load in the users browser and make it difficult for them to navigate around and find the page they were initially looking for.

Minimalism does not have to mean ultimate simplicity. It just defines the concept that "less is more" and allows you to craft a more basic approach that customers can easily find their way around. The skill of productive web design doesn’t always come naturally, but luckily there are organizations like Gilmedia, that are dedicated to crafting the perfect plan to fit your needs while providing style and elegance for the ultimate blueprint of success.

Gaining Trust With Extra Security

Gaining your customers' trust is much more challenging online than it would be if you were to own a physical store. This means you must commit a greater amount of time to providing extra security features that can give each individual user peace of mind. They need to know that their personal details and hard-earned money are safe with you.

There are several ways you can accomplish this, such as: 

  • Start by ensuring that you site uses the "httpS" URL. The "s" stands for "secure" and can make communication over networks much safer.
  • Find a payment service that encrypts data to make it inaccessible and unusable for hackers, and let your users know that you are doing all you can to keep their information out of harm's way.
  • Keep advertisements to a minimum, as these may take your user away from your site and onto one which may release a virus which can go as far as breaking their device, causing them to steer absolutely clear of your site in the future.

Attracting potential customers online can be easier with these handy hacks. Re-evaluate your current website design, and add extra security features to give users peace of mind. 

Recommended Tools

Backblaze Cloud Backup

Backblaze Cloud Storage

Back up all your computer files in the cloud ... automatically ... and retrieve them on any device through a web browser.

Dropbox Cloud Storage

Dropbox Cloud Storage

Store your most important files in the cloud, keep them synchronized across devices, and collaborate with others without back-and-forth emails.

Password Manager

Generate tough-to-crack passwords and keep track of all your passwords, including credit card information.

Disclosure: This post may contain affiliate links. This means I earn a commission when you buy through the links on this page. While I only recommend products I myself use or have vetted, you should always do your due diligence before making any purchases. (Full Disclosure)

About the Author

This a partnered post.