Sep 24

A Copywriting Shortcut: “WIIFM?”

By Alexis Rodrigo | Copywriting

Back in my UNICEF days, I learned an important copywriting tip–but didn’t know it then. Anytime I was writing anything, my supervisor told me to always explicitly answer the reader’s question, “What’s in it for me?” I learned to do this whether I was writing a letter inviting a celebrity to attend a high-profile event… […]

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Sep 10

How To Create A GREAT Business

By Alexis Rodrigo | Entrepreneurship

I was going to make some lame video today to invite you to join my upcoming free webinar on list-building. Fortunately for you, my sister sent me a link to wonderful business-building videos of Guy Kawasaki. Guy, of Alltop fame, is founder of Garage Technology Ventures. In the first video, Guy talks about why and […]

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