If you're not seeing the success that you had hoped for with your blog, what’s going wrong?
That’s a good question!
Unfortunately, blog owners can make a lot of crucial mistakes. These issues can impact the value that you are going to see from the blog and whether or not it becomes a source of profits for you.
Regardless of whether you are running a blog as part of a larger business or as an independent project, there’s a lot you need to get right.
Let’s explore the key things that bloggers tend to get wrong.
Photo by Miguel Á. Padriñán from Pexels
Failing To Treat It Like A Business
Have you heard that most people don’t make a lot of money with their blog? The majority of bloggers earn just a few dollars per month.
Why is that?
Most of the time it’s because these bloggers are not treating blogging like a real business. Instead, they are looking at it like it is a hobby.
If you love blogging for fun, that’s great! But if you want to make money blogging then it’s a major issue. You need to operate as a major player on the market. That does include taking the chance to hire a digital marketing agency and working with others.
Even if you are running your blog solo, you will still need to link build and connect with other businesses around the market.
Forgetting that Content Is King
Blogging isn’t like a typical business model. With a standard business, you will be selling a product or a service.
With blogging, the content is the product and you need to make sure that you are providing the right level of quality here. This means that you can’t afford to simply spin articles that you find elsewhere. Eventually, customers will notice that is exactly what you are doing and they’ll want to check out the original source instead of your site.
You need to be producing and publishing, fresh and exciting new content on a regular basis. Ideally, new content should be published three times per day.
Poor Design
While content is critical, you also need to make sure that your site has a wonderful design. It needs to stand out from the rest of the options on the market. This means that you should resist using a cookie-cutter template that you find online from companies like WordPress. It’s the easiest way to guarantee that your blog is forgotten completely and lost in the shuffle. If you are worried about this speak to a web designer. They’ll help ensure that you have a design that customers love and gravitate towards.
We hope this helps you understand some of the key mistakes that you simply can not afford to make with your blog. If you take our advice, you’ll be able to ensure that your blog does earn a solid level of profits that you want. You won’t need to worry that it’s not being taken seriously by Google or users online and that’s absolutely critical.