Running A Business? Appearances Matter — A Lot!

By Partnered Post | Business

Sep 30

Thanks to the internet, there has never been a better time than today to run a business. 

The barrier to entry for just about any business is lower than it's ever been before.

But, this can also have unexpected drawbacks.

The most significant of those is that, because of how much easier it is to set up a business, competition is fiercer than ever before.

It's a real challenge for any one business to really stand out.

Customers aren't in a position to take the time to investigate every single option there is. And so, they often focus on the more explicit aspects of a business. 

In other words, if you want your business to succeed, you need to be thinking about appearances as much as anything else.

Here are some things to focus on in order to make your business stand out better to potential customers.

Branding


Branding is one of the most central aspects of any business.

It's the kind of thing that's easy to take for granted. After all, a lot of the time, the best branding is designed to hit customers in a subconscious way as much as anything else. It should be something that sticks in their minds without them even really having to think about it that much.

That sounds a lot simpler than it is. The reality of your branding is that  a huge amount of work that goes into it.

Particularly, it's a matter of being able to understand what your demographic is, what it is that your business can offer to them, and highlighting that in the most appealing and exciting way possible.

In business, as in life, appearances count for a lot. Potential customers judge you based on appearances.

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Web Design

There's no doubt that a website is essential to pretty much every business in the world at this point. The truth is that without a website then your business might as well not exist in the minds of a lot of customers.

However, it's not just a matter of having a website. It's also a matter of having a website that people will actually want to visit.

If your website looks dated and amateurish, then potential customers are going to take one look at it and assume that the same kinds of things apply to your business as a whole.

Web design is difficult to nail down. It's a matter of creating the right balance between functionality and aesthetics, all while reinforcing your brand.

Your website represents your business online 24/7. What impression does it make?

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Social Media Presence

There are those who are still working under the assumption that social media is simply some kind of trend or fad that will fade away in time.

The reality is that we're well over a decade past the 10th anniversaries of both Facebook and Twitter and neither of them shows any signs of slowing down.

However, it's not just a matter of having a social media presence; you've got to know how to use it. A lot of the time your social media will be the most forward-facing aspect of your business. This means that you've got to be able to connect directly with your customers in the best ways possible.

Like it or not, potential clients and customers check you out in social media before they decide to hand over their money to you.

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Your Employees or Team Members

Of course, it's not just a matter of how your business comes across, but also how the people within your business are perceived as well. 

You need to make sure that your employees or team members always put their best foot forward when they interact with customers and clients.

This means that you have to put effort into everything from customer service training to investing in things like corporate template distribution so that they always present the most professional face of your business. After all, connecting with people is essential and it's something you need to be willing to focus on.

This sort of thing might all seem shallow but, the reality is that the  world moves at an incredibly fast pace and customers simply don't have the time to look into the details of every single business they come across.

You've got to be able to connect with them in a direct and immediate way.

Of course, that doesn't mean that your business can be all style and no substance. If your business doesn't actually have something to offer to your customers, then it won't matter how enticing and attractive its appearance is. People are going to end up walking away from it pretty quickly. It's all a matter of balance.

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