Every kind of business needs to pay close attention to its content marketing strategies. As trends and technologies change, you’ll need to keep up with the times. To improve your content in 2021, you’ll be glad of the following pointers.
1 . Consider a podcast
According to Small Biz Genius ‘, Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.’ Their data also shows that ‘32% of Americans listen to podcasts at least once a month.’
To take your content marketing to the next level, consider starting your own podcast, discussing topics related to your industry. When you produce an insightful podcast, you’ll access the following benefits:
- More chance of establishing yourself as a thought leader.
- Widen your audience, and improve engagement.
- Audio content is often preferred to written content.
- You’ll build a closer relationship with your listeners.
2. More creative video content
Video content is one of the best ways to boost conversion rates. According to Forbes, ‘66 percent of consumers prefer watching a video to reading about a product.’ In 2021, video content needs to be a big part of your marketing strategy. When you use creative video content you’ll entertain your audience, generate more leads, and represent your brand story. There are several options for video content, you might choose fun animation videos, webinars, or traditional ads.
3. Analyse your performance
To improve your content marketing strategy you’ll need to collect plenty of data about your performance. Ensure that you use analytics software so you can focus on your strengths and your weaknesses. From your social marketing to your website, find out which elements are working and which are not. You should also get plenty of customer feedback, and take your customer opinions on board.
4. Study your competitors
Your competitors are the key to making your content better. In a sea of similar content, you’ve simply got to stand out. Study the content that your competitors are putting out there, and use it to adjust your own. It’s not about offering anything similar, but about establishing your own unique selling point. Standing out is all about originality, you need to define what’s different about your brand, and use this to increase your following. With all the right research you’ll improve your marketing. To study your competitors, try tools like Social Blade or SEM Rush.
5. Professional support
The best way to improve your content is to work with a content strategy service. With the help of a talented agency, you can learn how to improve your content, generate more leads, and rank higher. There are so many elements to content creation today, and so it pays to get a little help and support. To develop the right content strategy for your business, Top Hat Content can help.
Making all the right marketing moves is crucial to becoming more successful as an online business.