Whether your business has closed its doors or you have moved online, it's more important than ever to keep marketing.
It's not just for your benefit but for the benefit of your customers.
If you continue to stay connected to your customers at this time, you'll help them get through it. And when things settle down, and the coronavirus risk has reduced, then if you've kept marketing, your business will likely recover quicker than those who haven't.
It's Important For Everyone to Stay Connected
Just as people are being encouraged to stay connected to their friends and family whom they can't see right now, it's the same for your business and your customers. You can reach out virtually to your community or even to other businesses to see how they're getting on.
We're all in this together, so now's the time to share a few stories and information about what you're doing, how you're coping, and what's working well for you. Let your customers know if you're closed or if there've been changes to your hours.
Send out little gifts to make them smile, such as custom ink pens with your logo or some delicious little cakes.
People Want To Be Updated
No matter what type of business you have, whether you run a hair salon, a clothes store, or you have a stall at the local farmer's market, there are plenty of people out there who want to hear from you. It could be a good idea to add a signup form to your site so that you can send regular email updates to keep the conversation going with your customers, fans, and friends.
Not only does this help you keep people in the loop about any changes to your hours or product availability, but it's also a great way to let your customers know how they can support you during this difficult time.
Strengthen bonds with your community
Right now, a lot of people are adjusting to new daily routines. For some, that might mean working from home, for others, that might also mean taking care of their children and homeschooling. If you're able to provide any resources or services, even if it's just a free, downloadable coloring book to help keep kids entertained, this will be hugely appreciated by many. With so many people confined to their homes right now, many people are spending more time online, so give them some stuff to look at, read, or do.
Focus on creating meaningful content
The content you put out there must resonate with your audience, so you need to consider the context and timing. It's a good idea to plan social media content that provides audiences with a look at the human side of your business. This could include a weekly "meet the staff" feature that introduces your customers to your team, or a behind-the-scenes look at how you make your products, or what you do every day. Send a postcard to let your customers know you're thinking about them and can't wait to see them again. While you're at it, you can even plan ahead and create postcards to welcome new customers when you're open for business again.