Want to encourage more people to visit your site? Creating engaging content is just one way to do this – here are several other ways to build more traffic.
Search engines are one of the biggest sources of traffic for businesses. To ensure that people are finding you on search engines, you need to be sure that you’re ranking highly when your ideal consumer searches for a key phrase or term.
To help you choose and optimize for the right keywords, you should hire an SEO company. Using keyword research and a mixture of on-site and off-site SEO, these companies can help you to boost your rankings, helping to drive more traffic to your site.
A non-mobile friendly site could be putting off visitors. If your site isn’t mobile-compatible, it could even be preventing many potential visitors from accessing your site. The bulk of web use is now on mobile devices so having a mobile-friendly site has never been more important. Most modern sites are mobile-friendly—there are tools online that can allow you to test your site for mobile compatibility.
Social media can serve as a place to share web content including blog posts or new products on your site. This could help to increase your website visitors. Facebook and Twitter are the two most effective social media platforms for businesses.
You can also direct extra traffic to your site via PPC (pay-per-click) advertising. These are adverts shown across the internet that display until a certain amount of people have clicked on them. It’s worth approaching an internet ad design agency to help you produce a professional ad. You can also look into video adverts as displayed on platforms like YouTube.
Setting up a mailing list allows you to send promotional emails to targeted people. These emails could contain links to content on your site, helping to boost traffic. It’s important that you don’t add people to your mailing list without their consent. For many companies, it’s a popular way to encourage return customers.
A web-based platform that grabs your new posts, magically creates social content from them, and schedules them to be posted on connected social accounts.
Easily make blog feature images, social images, ebook covers, and graphic overlays for your videos.
Broadcast live stream videos on Facebook, YouTube, and Periscope. This inexpensive app lets you share your screen, bring in guests for interviews, play a pre-recorded video, and add graphic and text overlays. (Mac only)