How To Drive More Traffic To Your Company Site

By Partnered Post | Business

Nov 27
more traffic

Want to encourage more people to visit your site? Creating engaging content is just one way to do this – here are several other ways to build more traffic.

Optimize for the right keywords

Search engines are one of the biggest sources of traffic for businesses. To ensure that people are finding you on search engines, you need to be sure that you’re ranking highly when your ideal consumer searches for a key phrase or term.

To help you choose and optimize for the right keywords, you should hire an SEO company. Using keyword research and a mixture of on-site and off-site SEO, these companies can help you to boost your rankings, helping to drive more traffic to your site.

Improve the loading speed

A slow loading website is likely to turn off visitors. You’ll likely not get any return visitors. Some people may even leave your site before the landing page has even finished loading. On top of this, slow page loading times can affect your search engine rankings. There are a number of ways to speed up your site including removing unnecessary plug-ins and optimizing images. One of the most effective measures is to move to a different hosting provider—a slow web host server is often to blame.  
more traffic to your website


Make sure your site is mobile-friendly

A non-mobile friendly site could be putting off visitors. If your site isn’t mobile-compatible, it could even be preventing many potential visitors from accessing your site. The bulk of web use is now on mobile devices so having a mobile-friendly site has never been more important. Most modern sites are mobile-friendly—there are tools online that can allow you to test your site for mobile compatibility.  

Share content on social media

Social media can serve as a place to share web content including blog posts or new products on your site. This could help to increase your website visitors. Facebook and Twitter are the two most effective social media platforms for businesses.

more traffic mobile

Try PPC advertising

You can also direct extra traffic to your site via PPC (pay-per-click) advertising. These are adverts shown across the internet that display until a certain amount of people have clicked on them. It’s worth approaching an internet ad design agency to help you produce a professional ad. You can also look into video adverts as displayed on platforms like YouTube.

Set up a mailing list

Setting up a mailing list allows you to send promotional emails to targeted people. These emails could contain links to content on your site, helping to boost traffic. It’s important that you don’t add people to your mailing list without their consent. For many companies, it’s a popular way to encourage return customers.

Incorporate your website address in print marketing

You can also use print marketing to drive traffic to your website. By printing your web address on business cards, flyers, and signs, you could  encourage more visitors. You can even print QR codes that allow smartphone users to easily access your website without having to manually enter your web address.

Recommended Resources

Social Media Scheduling

Missinglettr

A web-based platform that grabs your new posts, magically creates social content from them, and schedules them to be posted on connected social accounts.

Stencil Image App
Social Media Images

Stencil

Easily make blog feature images, social images, ebook covers, and graphic overlays for your videos.

Social Live Streaming

Ecamm Live

Broadcast live stream videos on Facebook, YouTube, and Periscope. This inexpensive app lets you share your screen, bring in guests for interviews, play a pre-recorded video, and add graphic and text overlays. (Mac only)

About the Author

This a partnered post.

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