As social media is not going anywhere, it has to be said that it can really help improve businesses and particularly for those who run blogs too. So if you want to improve your social media channels for any reason, here are some tips for doing so.
Keep It Regular
Your social media profiles are going to be difficult to manage regularly, but the way many influencers and businesses get followers organically is by posting consistently. You want to try and create a decent bank of images that you can rely on to post up automatically on Instagram and to try and automate the content that you put on platforms like Twitter and Facebook.
It can be difficult to do this manually, but automation definitely helps with keeping on top of it. So try to be consistent with your posting, and you should start to see an increase in followers, and hopefully, some regulars will start liking your content every time you post. Engaged viewers are what you want, after all, when it comes to your social media handles.
Get The Professionals In
When it all gets too much, or you’ve just not got enough time to handle your social media for your blog business or business in general, it might be worth getting the professionals in. Outsourcing these elements to those who know exactly what to do in order to boost your numbers might be exactly what you need. Ignite Digital is a great place to start and whether it’s help with SEO or managing the interactions on your social media accounts, getting some extra hands on deck is not going to be a bad thing.
Post High-Quality Images On Instagram
With Instagram, it’s a very tricky platform to conquer because it can often be difficult to get your content seen by those who should be seeing it. Your profile might be tailored to a certain theme, or you may have no theme whatsoever. No matter what, your images should be high-quality because that’s what draws people in. That’s what they want to see when they look at their social media feeds.
Try Paid Advertising
Paid advertising is a fantastic way of getting extra eyes on your content and social media handles. It’s not about buying followers, but instead, it’s about showing your content to those who might choose to like a photo or follow of their own free will. Advertising has been around for a long time, and now that online advertising exists, it’s certainly changed the game and how brands and businesses to promote their stuff. So use it to your advantage too and start investing some money into your paid advertising on social media, whether that’s something you start doing on Instagram, Twitter, or all of your social media channels.
Improving your social media platforms will take some time and dedication, but if you have both of those things, you can do it. However, it’s not all about the numbers, so try not to get too bogged down by it.
Recommended Resources
Missinglettr
A web-based platform that grabs your new posts, magically creates social content from them, and schedules them to be posted on connected social accounts.
Stencil
Easily make blog feature images, social images, ebook covers, and graphic overlays for your videos.
Ecamm Live
Broadcast live stream videos on Facebook, YouTube, and Periscope. This inexpensive app lets you share your screen, bring in guests for interviews, play a pre-recorded video, and add graphic and text overlays. (Mac only)