Steps to Becoming a Social Media Influencer

By Partnered Post | Business

Feb 13

Want to be involved in the latest marketing phenomenon that most people are talking about. In recent years it has become an incredibly popular marketing tactic—with almost every major industry seeing a rise in influencers and leveraging them more than ever.

With the increase in popularity in this level of marketing and with businesses such as emerging to help promote them,  it’s no wonder that more and more people have begun to aspire to influencer status on their social media platforms. But how does one manage to make their way to the magical world of the influencer? Keep reading to find out more.

Have Your Own Brand 

The most important step to building your pathway to becoming an influencer is to create your own brand. That doesn’t mean starting a business and building followers that way, it means create something that is uniquely you—something that is or could become your niche online that you can post consistently about. 

Influencers will need to research and post content in their chosen field of interest, which is why it is incredibly important to choose something that you can be truly passionate about. You’re going to be dedicating a lot of time to that area in order to be a success so it is important you don’t become bored. 

Get to Know Your Audience 

Influencers are designed to use their strong connections with their audiences to promote various brands. So it is therefore incredibly important to understand your target audience properly before you start creating and sharing content. 

To be an influencer, you need to understand that the idea is to appeal to a set amount of people with similar interests- not the whole population of social media users. Use your knowledge of your audience to understand who you’re targeting and then build your loyal follower base. You can use analytics tools, or story polls to gather an understanding of what content your followers engage in the most. Once you understand what it is they like, you will be ready to deliver the goods to them. 

Post Relevant Content 

The more you use your platform to engage with your audience, the more people will become influenced by your opinions and recommendations. Your followers will listen to what you have to say as an influencer, so it’s important to keep them engaged.  Create a content strategy with a range of different media from pictures, videos, polls etc. You should make sure that most of your content is focused around your niche. This helps you to prepare the way to becoming an influencer from the beginning.

Engage With Your Audience 

As you start posting your content online, your followers will (hopefully!) start to like and comment on your posts. It’s incredibly important for an influencer to connect with their followers and to respond to as many comments as possible, answering any queries they have, or show them you have read and appreciate their comment with a “like.”

Use the story function on Instagram to continue the conversation. Popular trends such as “Ask Me Anything” question boxes, polls, and quizzes help to keep audiences engaged and you get a better idea of who your followers are. You will build relationships this way as your audience begins to understand you and know what you’re all about. 

Reach Out to Brands 

Once you have built up a relationship and a large follower base, you should begin reaching out to brands and letting them know that you’re open to doing some collaborations. However, unless you have representation, then this task can be a little daunting albeit overwhelming if there are plenty of brands you are interested in working with, or vice versa. 

To get yourself recognised by particular brands, tag them in #notsponsored posts where you talk about how much you enjoy using their product. The brand will have social media representatives on the lookout for influencers, so make sure that your posts are well worded and praise the brand to a degree that is believable. 

Make sure your “influencer” contact details are available in your bio and that you keep a close eye on the email account for any sponsorship deals that are to come from it. 

There are also several influencer platforms and agencies that match specific brands to influencers looking to collaborate with people with similar interests to their target audience. Make sure that any brand deals  you manage to secure make sense to you and your brand. For example, if you’re a cooking influencer, cookware or cleaning detergent brands make more sense than perhaps a fashion label.

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