Marketing is a term that many of us have come across throughout our lives. We may not have known what it meant explicitly, but we heard it being said around us so much to understand its effect on us. The marketing field has evolved dramatically over the years, from simple advertisements in newspapers to television commercials, billboards, and even online ads.
Success in marketing is surely linked to unique techniques being applied. You can find entry level digital marketing jobs but be sure to bring something different to enthral employers or clients.
There are some trends that marketers are implementing nowadays, which, if applied correctly, can make a world of difference for any company or business:
This particular form of marketing is not new by any means; however, with recent advancements in technology and overall internet connectivity, we as consumers find ourselves glued to our phones and tablets, checking email daily to stay in the loop with any notifications. Businesses use email marketing to their advantage by sending emails with promotional offers to consumers who opted-in for future promotions. Sending these emails at the right time can help increase revenue significantly for companies that already sway customers through discounts or deals.
With platforms like Facebook, Twitter, and Instagram becoming more relevant in everyday life, businesses can efficiently market to their target audience on social media. Advertising on social media is beneficial because people find themselves browsing various pages throughout the day, specifically before bed or when they wake up in the morning (due to how accessible it has become!). Knowing when certain types of customers are browsing on social media is an excellent opportunity to have your ad seen by customers who may be interested in what you have to offer.
With mobile phones being used more now than ever, marketers need to stay ahead of their competition by catering to customers on the go! Many advertising companies help businesses generate revenue just with mobile marketing alone. Customers find themselves constantly checking their phone without even thinking about it, making it prime time for promotional material. For example, there are apps available where people can receive money back when they shop at certain businesses simply by scanning any advertisement or promotion displayed on their screen.
All three of these trends listed above pertain to digital marketing and how it has become such a powerful tool in business. Not only does it help generate revenue, but it also increases overall brand awareness for companies who implement these strategies correctly.
Digital marketing is not going away anytime soon because every business wants an avenue to reach their target audience as effectively as possible. Millennials especially love digital marketing campaigns because they can access them anytime, 24/7! It will be interesting to see what the future holds for marketing and what new trends may rise.
However, one thing that is clear: no matter what shape or form it comes in, digital marketing will always remain at the top of modern advertising techniques.