If you have a great product, yet your sales are not living up to your expectations, it is time to take action and to start identifying the source of the problem.
There are many reasons that an excellent product can fail to make the impact it deserves, but one factor that could be causing issues is your website. Everyone knows that for a business to succeed in the digital world, it needs a website.
But having a website is not enough on its own. Your website has a crucial job to do, and it needs to be designed to perform it; otherwise, you will not see the results you are hoping to achieve.
Why Your Website Matters
Ideally, the best products would achieve the most sales and enjoy the greatest success level. Sadly, that is not the case, and the amount of marketing budget available can often influence success. A mediocre product can out-sell superior products if it has the right marketing tools to back it up. Developing a solid online presence is the foundation of successfully marketing a product, so the importance of your business’s website should never be forgotten.
Many potential customers will discover your products for the very first time via the internet. More customers are shopping online now than ever before, which provides you with a potentially lucrative opportunity to boost your sales. But to capture the attention of online shoppers, you first need your website to be performing at its best.
Check Your Website’s Current Performance
Giving your website a health check and reviewing it is the best way to establish how well it is currently performing. Gathering data is essential at this stage as you need to know the precise results that are being achieved and then keep monitoring them to chart your progress once you start making changes. Here is how to measure your website’s current performance:
- Number of site visitors - how many visitors are entering your site?
- Number of page views - which pages on your website receive the most views?
- Bounce rate - how many visitors leave your site immediately?
- Traffic sources - how are visitors arriving at your website? E.g. via your Facebook page,
- Session times - how long do visitors spend browning your website and moving from page to page?
- Conversion rates - how many site visitors complete an action before leaving, such as signing up for your newsletter or making a purchase?
Understanding your website’s current performance is the best way to make informed decisions about the changes that need to be made. These insights provide a valuable measure for comparison, which you can use to monitor your results regularly.
How to Improve Your Website
Understanding how to measure your website’s results is one thing, but knowing how to make meaningful improvements to these results is an entirely different matter. Contacting a web design company is an excellent starting point for improving your site’s performance and seeing improved results. The web design company will work with you to create a visually appealing website, that represents your brand perfectly, and is optimized to increase traffic. Here are some of the critical areas to focus on when improving your website to achieve greater results:
A poorly constructed, unappealing website that is difficult to navigate can be a major turn-off for potential customers. If it isn’t easy for customers to find what they are looking for on your website, they will soon be hitting the back button and visiting one of your competitors instead. This will send your bounce rate soaring, so focusing on user experience (UX) is vital.
Search Engine Optimization (SEO)
SEO is essential to a successful website. Optimizing your website will help it to achieve the very best results and ensure that it gets noticed by your potential customers. An optimized website will help your business achieve improved SERPs positions by getting your website to rank higher. Very few people scroll beyond the first few pages of search results, so the higher you can get your website to rank, the better.
SEO is a complicated subject and one that is ever-changing. Many factors influence how well a website is ranked by search engines such as Google. Keywords, page loading speed, presence of broken links, number of site visitors, domain authority, and the quality of the content all play their parts in how well a website performs. Choosing the best web design company to create your site will ensure these factors are taken care of, and you should see your results improve.