I'm Lexi, a God-fearing, yoga-loving, earth-hugging, bread-baking wife and mom of 3.
I also happen to be a copywriter and content marketing nerd.
If you agree that content marketing is the use of free educational and entertaining content to promote a product or idea, then I've been doing content marketing for over 20 years! It's great that we now have a name for it 🙂
As a writer, I choose to be clear rather than clever. And one of my super-powers is synthesizing disparate parts into a cohesive and meaningful whole - it comes in handy for explaining difficult concepts in layman's terms.
I believe copywriting and marketing should always be respectful and never violent. You won't see the word “kick-a$$” and other profanities in copy I write. Not only are those words violent; they’re overused and tired.
If you'd like to explore the possibility of working with me, send me a note here.
As a result of hiring Lexi, the SmartCare team learned how to best launch and organize its editorial schedule. I would recommend Lexi for early-stage and established companies alike – let her streamline your thought process and correct your misconceptions. We are a better organization today because of her.
The sales page is fantastic! You’ve really pulled it all together. The process was terrific for me as well as I know feel like I really know much more about my target market, and even what the book is trying to convey.
You have really helped me narrow my focus for the autoresponders that I will be using to promote and sell the ebook.
I like the alternate headlines you sent as well, I will use some of those for split testing purposes.
Thank you so much for your patience throughout all of this, and for really hand holding me, you have done a fabulous job!
I just adore Lexi and find her to be an extremely talented copywriter and budding entrepreneur. Keep your eye on her. She’s got the heart and drive to become a key player in this business.
Thank you so much for the work you’ve done for me over the past few months. Frankly, I’m not quite sure how I managed without you before. Your work is always timely, your correspondence is always professional (even though I can be VERY picky at times) and your writing is fantastic.
I’m blessed to have found Lexi! The truth is, she outperforms anyone I’ve ever worked with and comes to the table with brilliant ideas and profitable internet marketing tactics. She’s always on schedule, keeps in constant communication, and goes over and above expectations. If you’re looking to boost your conversion rates and profits, then you need Lexi. Period.
I hired Lexi recently to work on a sales page for me. Her writing style and technique is incredibly awesome! After completing her questionnaire she was able to take my idea and turn it into a very compelling message. The response to the offer was great and I look forward to working with her on future projects.
While I was willing to work with Lexi, I had the typical concerns one has when engaging an individual's services for the first time.
Her approach to the editing task was to conduct additional light research, and to integrate learning garnered from that effort in her work.
What I appreciated, and believe others might benefit from knowing, is that she took on this challenge requiring a quick turn around, and she delivered professional and timely results.
I wanted to make my e-mail list subscribers happy, but I didn’t know how, until I met Lexi. She’s one of the coolest moms I’ve had the privilege to work with, plus she delivers real results. She’s helped me tweak my e-mail list, learn how to increase engagement and most of all, how I could help my subscribers take action and make a difference in their lives.
I first hired Lexi to do a sales page for me. I was impressed not just by her talent, but by her professionalism and resourcefulness as well.
Since then, I’ve hired Lexi to manage my affiliate program and to help me implement my online marketing strategies. Not only does she get the job done, she continually adds more value whenever she sees the possibility.
I also know when I am stuck on something, that I can trust Lexi will help me find a solution to my writing or technical issues so that I can communicate with my clients in an effective and impactful way.
I enjoyed working with Lexi because she is very knowledgeable and thorough. I was especially pleased that she worked with me directly from my own desktop. This has helped me overcome my reluctance to personally manage my social media marketing through LinkedIn, Facebook, and Twitter.
I hired Lexi after hearing her presentation to a group, where she was able to explain all the various ways of marketing through social media and how important it is to find the right fit for each type of business.
As a result of hiring Lexi, I am now able to present a more professional online image and feel confident that social media marketing will be key to my branding and business growth.
I definitely recommend Lexi for one-on-one or group training in social media marketing.
It was a pleasure to work with Lexi on my video project. I asked Lexi to create a video sale promotion for my new ebook about time management tips for parents, and she handled everything for me: the script, the music, the editing, the photos, and the uploading. I was especially pleased with the extra tips that Lexi offered about the best ways to gain more publicity using my video.