I'm Lexi, a God-fearing, yoga-loving, earth-hugging, bread-baking wife and mom of 3.
I also happen to be a copywriter and content marketing nerd.
If you agree that content marketing is the use of free educational and entertaining content to promote a product or idea, then I've been doing content marketing for over 20 years! It's great that we now have a name for it 🙂
As a writer, I choose to be clear rather than clever. And one of my super-powers is synthesizing disparate parts into a cohesive and meaningful whole - it comes in handy for explaining difficult concepts in layman's terms.
I believe copywriting and marketing should always be respectful and never violent. You won't see the word “kick-a$$” and other profanities in copy I write. Not only are those words violent; they’re overused and tired.
If you'd like to explore the possibility of working with me, send me a note here.
What some clients have said about me....
There's Something Special About this Class
I had so many valuable takeaways from the class, but one that stands out for me was how to warm up my readers to pre-sell my first little product. I have a lot of email marketing classes but there was something special about this one. I am finally sending out my first emails to my little list. I've sent 7 so far so this was perfect timing! Would love to learn more! Thanks, Lexi! Glad I discovered you.
Alexis has made copywriting and marketing the focus of her attention, conquering the learning curve and earning a reputation for doing quality work. I like how she thinks and how she's always spotting new ways to market and grow.
We’re A Better Organization
As a result of hiring Lexi, the SmartCare team learned how to best launch and organize its editorial schedule. I would recommend Lexi for early-stage and established companies alike – let her streamline your thought process and correct your misconceptions. We are a better organization today because of her.
Fantastic to Work With
I've read Alexis Rodrigo's posts on a number of sites and have never failed to be amazed by the depth of her knowledge and her writing skills. When creating a resource for freelance creatives, my mind immediately went to Alexis — she graciously agreed to be interviewed for the resource. Alexis went above and beyond on the project and I was thrilled to have her involved.
Her amazing writing skills, combined with her knowledge of marketing, makes Alexis a fantastic woman to work with.
Great Response to Sales Letter
I hired Lexi recently to work on a sales page for me. Her writing style and technique is incredibly awesome! After completing her questionnaire she was able to take my idea and turn it into a very compelling message. The response to the offer was great and I look forward to working with her on future projects.
Clarity and Focus
The sales page is fantastic! You’ve really pulled it all together. The process was terrific for me as well as I know feel like I really know much more about my target market, and even what the book is trying to convey.
You have really helped me narrow my focus for the autoresponders that I will be using to promote and sell the ebook.
I like the alternate headlines you sent as well, I will use some of those for split testing purposes.
Thank you so much for your patience throughout all of this, and for really hand holding me, you have done a fabulous job!
I just adore Lexi and find her to be an extremely talented copywriter and budding entrepreneur. Keep your eye on her. She’s got the heart and drive to become a key player in this business.
Rediscover Your Worth
I absolutely loved Sell Like A Saint. This training is full of simple yet very effective exercises to address beliefs we have about selling. As a health coach, my first goal is to be of service. I often feel bad about asking my clients to pay for something I love doing anyway. After a few years doing the work, I lost track of the value of what I provide. Now, I am more aware of it (Thanks to the exercise of listing what makes me better in my field than the average person). Addressing the beliefs and doing the work helped me feel more comfortable asking for what I’m worth. Somehow because of past experiences I started to associate selling with manipulation, but through the training have rediscovered that it can be “just” persuasion to help who I’m speaking to make the right decision. I recommend taking this course when you want to rediscover your worth, and let go of fears and limiting beliefs about money.
Professional, Timely Results
When I hired Lexi, I badly needed help to finish an important book.
Her approach to the editing task was to conduct additional light research, and to integrate learning garnered from that effort in her work. She took it on and did such a great job in such a short time.
What I appreciated, and believe others might benefit from knowing, is that she took on this challenge requiring a quick turn around, and she delivered professional and timely results.
Focused and Effective
Bad Christian was a manuscript I was particularly close to. I needed an editor who could make sure that I was saying what I wanted to say with clarity and brevity.
Lexi was able to clean up the text, highlight confusing paragraphs and correct the writing mistakes within the work.
Lexi is focused and effective. She was a fantastic copy editor for my work.
Excellent Work Ethic
Alexis is the consummate professional. Not only is her work ethic excellent, but she is a wealth of knowledge on copywriting and online marketing. It was always a pleasure presenting with her during her webinars.
Prompt, Excellent Writing
I hired Lexi because I was struggling with creating quality content for our audiences, which incorporated the latest trends and best practices in content marketing.
What I liked best about working with Lexi were her clarity of thought, prompt deliveries, excellent quality, and her openness to feedback and suggestions.
Brainstorm your ideas with Lexi, give her some direction and she'll be off to a flying start giving you content you will be proud to share.
I Learned How to Write with a Plan
The biggest takeaway for me was to write with a plan rather than just sit down and write. I hope it will make my emails more effective in achieving its final purpose. I just purchased the course yesterday so have not had the chance yet to go through the earlier lessons. However, the insights I gained from today’s webinar made me excited to do so. It was a pleasure meeting you. Thank you for sharing your knowledge.
Quality and Cost
Delivered quality and cost.
Lexi understood the requirement, was easy to communicate with and delivered to expectation.
She is a high-quality copywriter, yet cost competitive and very easy to work with.
Reliable Web Copywriter
Lexi taught me everything I know about writing sales copy. Her attention to detail and keen ability to get right to the heart of the matter make her a great writer. If you're looking for a down-to-earth, reliable web copywriter, you can't do better than Lexi.
So Many Valuable Takeaways
I have so much valuable takeaways from the class. I like all the different varieties of email onboarding. The biggest thing though is the planning. I wish I had Lexi sitting beside me to mentor me through my first email sequence.
A Gifted Coach
My biggest struggle is honing in on what services and products I offer... reinventing myself and branding myself. I have many interests and diverse wisdom to offer.
Lexi is a great listener. She also cuts through the mustard and kept me focused. She actually looked at my work and asked pertinent questions. Her questions led to answers which helped me focus on my offer, my target market, and their pain points.
Lexi is a gifted coach. She paid attention to my issues and within one hour started addressing concerns I've asked other coaches about for two years.... She is sincere, insightful, very smart and focused. She wants you to walk away with answers and value.
The empathy map was really great, as was the Excel sheet for the audience know/believe/feel etc. I liked how approachable you are and willing to repeat things.
Boost Your Conversion Rates and Profits
I’m blessed to have found Lexi! The truth is, she outperforms anyone I’ve ever worked with and comes to the table with brilliant ideas and profitable internet marketing tactics. She’s always on schedule, keeps in constant communication, and goes over and above expectations. If you’re looking to boost your conversion rates and profits, then you need Lexi. Period.
Talented and Professional
I first hired Lexi to do a sales page for me. I was impressed not just by her talent, but by her professionalism and resourcefulness as well.
Since then, I’ve hired Lexi to manage my affiliate program and to help me implement my online marketing strategies. Not only does she get the job done, she continually adds more value whenever she sees the possibility.
I also know when I am stuck on something, that I can trust Lexi will help me find a solution to my writing or technical issues so that I can communicate with my clients in an effective and impactful way.
Video Marketing Help
It was a pleasure to work with Lexi on my video project. I asked Lexi to create a video sale promotion for my new ebook about time management tips for parents, and she handled everything for me: the script, the music, the editing, the photos, and the uploading. I was especially pleased with the extra tips that Lexi offered about the best ways to gain more publicity using my video.
Exemplary Writing and Extremely Reliable
Lexi has played a crucial role as an author at Freelance Folder. She has a definite "voice" for reaching out to freelancers and providing information that is both engaging and useful. Plus, she is extremely reliable. When Lexi commits to something I know that it is as good as done. Her writing is exemplary and I wouldn't hesitate to use her services again (and again).
Knowledgeable and Helpful
I needed a sales page for my upcoming program and even though I had seen many, and written one or two, I had no idea what I was doing.
I loved the feedback screencast Lexi did for my sales page! It was so helpful to listen to while I was editing.
Lexi is so knowledgeable and helpful creating sales pages that rock!
No More Writing by the Seat of My Pants
The most valuable thing I learned was the concept of choosing a goal and planning the emails. Thank you for your helpful class. I need to take the time for planning my emails rather than writing by the seat of my pants. 🙂
Thank you so much for the work you’ve done for me over the past few months. Frankly, I’m not quite sure how I managed without you before. Your work is always timely, your correspondence is always professional (even though I can be VERY picky at times) and your writing is fantastic.
Delivers Real Results
I wanted to make my e-mail list subscribers happy, but I didn’t know how, until I met Lexi. She’s one of the coolest moms I’ve had the privilege to work with, plus she delivers real results. She’s helped me tweak my e-mail list, learn how to increase engagement and most of all, how I could help my subscribers take action and make a difference in their lives.
Professional Image and Confidence
I enjoyed working with Lexi because she is very knowledgeable and thorough. I was especially pleased that she worked with me directly from my own desktop. This has helped me overcome my reluctance to personally manage my social media marketing through LinkedIn, Facebook, and Twitter.
I hired Lexi after hearing her presentation to a group, where she was able to explain all the various ways of marketing through social media and how important it is to find the right fit for each type of business.
As a result of hiring Lexi, I am now able to present a more professional online image and feel confident that social media marketing will be key to my branding and business growth.
I definitely recommend Lexi for one-on-one or group training in social media marketing.
A Course with a Great ROI!
The most valuable lessons for me were how to structure and lure people before selling to them and build relationship. I loved the building blocks and the examples given in class. And I loved your use of the pen! I truly enjoyed this and got so much more out of it than I expected. Thank you! Now to put it together. Great ROI 😉
One of the More Useful Courses I've Taken
I floundered around choosing topics and writing my first email sequence. You've given me an awesome roadmap to make the next one better and more subscriber focused. Thank you!
This is one of the more useful courses I've taken. You didn't waste a minute of my time and I appreciated that.
Creates Powerhouse Content
Lexi has been amazing to work with.
She can create powerhouse content, from posts that top the search engines to special reports that attract thousands of new subscribers. And the magical part is the humble and unassuming way with which she does it all.
She’s a gem and I feel very fortunate to have her on my team.
Incredibly Grounded and Skillful
I knew I needed to add videos to my website, online courses and Facebook, and felt blocked and stuck. I dislike being photographed at all, and always have, and videos felt intimidating.
Lexi is very reassuring, friendly, and gentle. She ignores my moments of brain fog when something simple just doesn't make sense. She has an abundance of knowledge and skills and recommendations. And she has many videos to learn from, not just the personal coaching. I truly appreciate all the ways she is supporting me beyond the basics of making videos. I received excellent praise on the last video I made.
Lexi is an incredibly grounded and skillful coach to help you become comfortable with videos, copywriting, social media, and all facets of promotion that feels genuine.
Clear, Simple, and Digestible
You kept concepts clear, simple, and digestible. The building blocks were a helpful guide for sure. You're a born teacher 🙂