By Alexis Rodrigo | Copywriting
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don’t account for a key ingredient in effective writing: CONTEXT.And by context, I […]
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By Alexis Rodrigo | Copywriting
Have you ever posted in a group asking folks to give you feedback on something you drafted? Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person […]
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By Alexis Rodrigo | Copywriting
There are very few products I want to buy without having read the sales page.Karon Thackston’s Affiliate Advantage course is one of them.That’s because of three reasons:I’m always looking for ways to increase the affiliate commissions I earn.I’ve known Karon for years. I know she offers a lot of sales and marketing knowledge and experience, […]
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By Alexis Rodrigo | Copywriting
Watch this video to see how I made a “sticky” button on my LEAP sales page. (Hint: You can enlarge the video player to fullscreen mode.)A sticky button makes it much easier for your website visitors to go ahead and buy the product or service you’re offering. Here’s what you need:A WordPress websiteThrive Architect WordPress pluginThrive […]
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By Alexis Rodrigo | Copywriting
“To become a better writer, first be a better reader.”That’s what I believe. So if you’re wondering how to become a better writer, bookmark Maria Popova’s reading list of advice from 116 of the world’s best writers in her post, “Timeless Advice on Writing: The Collected Wisdom of Great Writers.” I’m geeking out because the list includes […]
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