[Attract More Buyers] Lesson 4: How to create magnetic content

At this point, you know that your blog and list are the core foundation of Magnetic New Marketing.

We’re going to talk now about how to create magnetic content – the kind that naturally attracts your target market.

How Content Goes Around On The Interwebs

There are many ways for your target market to find you online, such as:

  • by using a search engine, like Google or Bing
  • through links on sites they visit, such as blogs that mention and link to you, or those you leave comments on
  • by receiving a piece of content you’ve put out there and which has gotten passed around, like a special report or YouTube video
  • when connecting with you on social networking platforms like Twitter and Facebook

Because of these different means of sharing and spreading content around on the Internet, it’s easy to attract your target readers even without paying for advertising.

How to Get Viral

However, to make the most of the viral capacity of the Internet, your content does have to meet certain criteria:

  • It should be optimized for search engines to find it, give it high authority, and display it prominently in results pages for keywords relevant to your content
  • It should provide information your target readers want and are actively looking for
  • It should provide information your target readers need to know, even though they may not know that they don’t know

Let’s take a look at the type of content your readers want and need.

But Will They Still Buy?

A lot of online marketers worry about giving away too much information. Are you one of them? Do you think, “If I tell them all these things, then they won’t buy my paid product or hire me anymore.”

In fact, while some people will run away with your free information and be able to get results from implementing what you teach – which is GOOD – the majority of your readers probably won’t.

They’ll be overwhelmed, or not know how to begin, or they’ll want some (or a lot of) hand-holding to get going.

Online entrepreneur Ron Nijmeh (PLR.me) proposes two ways of doing this:

1. Give away the farm, but sell the seeds. Tell your readers what needs to be done and why, but not how to do it. The “how” comes in your product.

2. Give away the farm and the seeds, but plant it for them. Tell your audience the what, why and how, and then offer to do it for them. You’ll be surprised how many people want a done-for-you solution, even if they’re perfectly capable of doing something themselves.

What Content to Publish

However way you want to approach your free content, make sure it’s related to your product or service somehow.

Here’s a list of more specific topics you could develop content on:

  • What problems does your target market have, that your product or service helps to solve?
  • What are the consequences of not addressing the problem?
  • What happens when the problem is addressed?
  • What are your target market’s frequently asked questions regarding your area of expertise?
  • What are your target market’s common objections to products and services similar to yours?
  • What possible solutions could your target market try that don't work?
  • What are the benefits of what you offer?

If you’re familiar with copywriting, you will notice that these topics correspond to information you would include in the sales letter for your product or service. Consider your content to be a way of “dripping” your sales message to your audience.

The difference is, they don’t have to consume all the information at one time, and they don’t need to make a decision about buying your product or service right then and there.

Instead, your offer is there for those who are ready to take the next step (which is to buy). For those who are not, your content is there to gently guide them along.

Either way, you’re strengthening your relationship with your audience, providing your trustworthiness and authority, showcasing your expertise, and making it easy for prospects to find you.

One last thing: use an editorial calendar to plan content for your blog and list in advance. You can make your own calendar using a word processor, or download a free blog editorial calendar here.

The next lesson will be about keyword research – something you need to know a little about to make sure the search engines give your blog some love. Until then,


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