At this point, you know that your blog and list are the core foundation of Magnetic New Marketing.
We’re going to talk now about how to create magnetic content – the kind that naturally attracts your target market.
There are many ways for your target market to find you online, such as:
Because of these different means of sharing and spreading content around on the Internet, it’s easy to attract your target readers even without paying for advertising.
However, to make the most of the viral capacity of the Internet, your content does have to meet certain criteria:
Let’s take a look at the type of content your readers want and need.
A lot of online marketers worry about giving away too much information. Are you one of them? Do you think, “If I tell them all these things, then they won’t buy my paid product or hire me anymore.”
In fact, while some people will run away with your free information and be able to get results from implementing what you teach – which is GOOD – the majority of your readers probably won’t.
They’ll be overwhelmed, or not know how to begin, or they’ll want some (or a lot of) hand-holding to get going.
Online entrepreneur Ron Nijmeh (PLR.me) proposes two ways of doing this:
1. Give away the farm, but sell the seeds. Tell your readers what needs to be done and why, but not how to do it. The “how” comes in your product.
2. Give away the farm and the seeds, but plant it for them. Tell your audience the what, why and how, and then offer to do it for them. You’ll be surprised how many people want a done-for-you solution, even if they’re perfectly capable of doing something themselves.
However way you want to approach your free content, make sure it’s related to your product or service somehow.
Here’s a list of more specific topics you could develop content on:
If you’re familiar with copywriting, you will notice that these topics correspond to information you would include in the sales letter for your product or service. Consider your content to be a way of “dripping” your sales message to your audience.
The difference is, they don’t have to consume all the information at one time, and they don’t need to make a decision about buying your product or service right then and there.
Instead, your offer is there for those who are ready to take the next step (which is to buy). For those who are not, your content is there to gently guide them along.
Either way, you’re strengthening your relationship with your audience, providing your trustworthiness and authority, showcasing your expertise, and making it easy for prospects to find you.
One last thing: use an editorial calendar to plan content for your blog and list in advance. You can make your own calendar using a word processor, or download a free blog editorial calendar here.
The next lesson will be about keyword research – something you need to know a little about to make sure the search engines give your blog some love. Until then,
PS: If you found this page through a friend, get your own access to “7 Keys to Attract More Buyers Online” by typing your First Name and Email address below: