By Alexis Rodrigo | Entrepreneurship
I’ve always been fond of yoga. It’s mysterious and full of contradictions. It relaxes and strengthens. You push and yield at the same time. In many ways, marketing is like yoga. Like yoga, effective marketing requires finding the perfect balance between pushing and yielding.
Continue readingBy Alexis Rodrigo | Entrepreneurship
I’m in the Mom market, not because of any slick marketing research or anything like that. It was just the most natural thing for me. After all, I am a Mom. I’ve worked in UNICEF for 14 years. Plus, I’m a certified childbirth educator. So naturally, issues about being a Mommy are interesting to me. […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
photo credit: geishaboy500
Continue readingBy Alexis Rodrigo | Entrepreneurship
Photo by Booleansplit Increasing Productivity with “Getting Things Done” and “Zen to Done” With my home businesses taking off, I found myself pulling out my favorite productivity and organization resources: David Allen’s “Getting Things Done” aka GTD (affiliate) and Leo Babauta’s “Zen to Done”. Click here to read the rest of this blog post.
Continue readingBy Alexis Rodrigo | Entrepreneurship
Photo by Irina Slutsky Since I embarked on my freelance writing career, I have experienced rejection more often than I have received acceptance. Now I have been a professional long enough and have worked with enough tough bosses that I can take criticism — including harsh criticism — and not get crushed. After 19 years […]
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