How To Become A Content Creation Machine: Tips From Justin Popovic

Have you ever sat down in front of your computer to write a blog post, email, or video script, and then wonder, “What am I supposed to say now?”

It happens too often. This is why at a content marketing conference, Exposure & Profit, in Toronto, Ontario, I cornered Justin Popovic for an interview.

Justin (of and once did a 100-day challenge when he posted daily on his blog for 100 days straight. So I thought he was the perfect person to ask this question:


Watch the video for his answer:

Here's what Justin said, in a nutshell:

  1. Let go of the limiting belief that you'll ever run out of content ideas.
  2. Get into the habit of content creation.
  3. Pick the medium that's easiest for you to create.
  4. Get inspiration from content you've already created.
  5. Respond to your audience with new content.

For details, Watch The Video 🙂

I'll be sharing other key takeaways I got from the conference in future posts on this blog, so watch out for them.

In the meantime, you might want to check out the recordings of the Exposure & Profit Conference here.

These were the speakers and topics:

  • Keynote: Your Content Is An Extension of You – Justin Popovic
  • Blogging: Know What Your Customers Want & Give Them More – Dan Morris & Rachel Martin
  • Harnessing the Power of YouTube: Creating, Targeting & Converting with Video – Derral Eves
  • Keynote: Making the Web and World A Better Place – Nicole Dean
  • Emails That Sell and Make Your Subscribers Love You More – Alice Seba
  • Self-Publishing for Credibility, Visibility, and Massive Profitability – Connie Ragen Green

Click here to pick up the audio recordings of these presentations. And use the discount code “Toronto10” (without quotation marks) when you check out, to get $10 off.

But hurry, that discount's good only until midnight Eastern time on Sunday, May 25.

Got questions? Post them below.