Tag Archives for " what’s in it for me "

A Copywriting Shortcut: “WIIFM?”

By Alexis Rodrigo | Copywriting

Back in my UNICEF days, I learned an important copywriting tip–but didn’t know it then. Anytime I was writing anything, my supervisor told me to always explicitly answer the reader’s question, “What’s in it for me?” I learned to do this whether I was writing a letter inviting a celebrity to attend a high-profile event… […]

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