Tag Archives for " why people buy "

Nov 19

Does Your Copy Have Feeling?

By Alexis Rodrigo | Copywriting

Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]

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