
Why Copywriting Templates and Swipe Files Don’t Always Work
By Alexis Rodrigo | Copywriting
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don’t account for a key ingredient in effective writing: CONTEXT.And by context, I […]
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