By Alexis Rodrigo | Copywriting
If you’ve used copywriting templates, you know they’re never as fool-proof as their proponents promise them to be. One might work like gangbusters. Another might fall flat.Why is that, and what can you do about it?Writing templates can be hit-or-miss because they don’t account for a key ingredient in effective writing: CONTEXT.And by context, I […]
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By Alexis Rodrigo | Copywriting
Have you ever posted in a group asking folks to give you feedback on something you drafted? Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person […]
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By Alexis Rodrigo | Copywriting
“To become a better writer, first be a better reader.”That’s what I believe. So if you’re wondering how to become a better writer, bookmark Maria Popova’s reading list of advice from 116 of the world’s best writers in her post, “Timeless Advice on Writing: The Collected Wisdom of Great Writers.” I’m geeking out because the list includes […]
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