By Alexis Rodrigo | Entrepreneurship
How are things in your neck of the woods? I pray you and your loved ones are safe. If you’ve been affected by this pandemic one way or another, my thoughts and prayers are with you. I’ve spoken to business owners who’ve had to close their doors. Others who’ve been laid off from jobs and forced to subsist […]
Continue readingBy Alexis Rodrigo | Social Media
Social media marketing gets all the attention. People’s ears perk up, their eyes widen, their wallets open when they hear “social media.” But say “content marketing” and you’ll likely see blank stares and hear crickets. When I was doing keyword research for a client, I found a startling thing: “content media marketing” does not get […]
Continue readingBy Alexis Rodrigo | Copywriting
In this blog post, I’m going to show you a case study which demonstrates the power of following up on your prospects. Background: My client decided to have a one-month promotion on his product. He would offer his product at 50% discount, because he was to stop selling it after the promo period. Our primary […]
Continue readingBy Alexis Rodrigo | Email Marketing
Every online marketer wants their lists to get bigger and bigger, right? So why did I just send an email to one of my lists today, asking them to unsubscribe? I did this because I’m after quality and not just quantity. Sure, I want people to get on my list and give me permission to […]
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