By Alexis Rodrigo | Email Marketing
Every online marketer wants their lists to get bigger and bigger, right? So why did I just send an email to one of my lists today, asking them to unsubscribe? I did this because I’m after quality and not just quantity. Sure, I want people to get on my list and give me permission to […]
Continue readingBy Alexis Rodrigo | Copywriting
One of the crucial parts of good copy is a good story. People love stories. We’re raised on fairy tales as well as stories from our parents and family. Yes, even our boring old aunt’s stories that she tells over and over again. Secretly, we love them. We build relationships with stories. They’re how we […]
Continue readingBy Alexis Rodrigo | Blogging
Blogging is an essential business tool, but it’s also a lot of work. The key thing to get free traffic and build a solid following is to publish new posts regularly. As I showed you previously, just publishing posts more often can lead to a significant increase in traffic – without doing anything else. Therein […]
Continue readingBy Alexis Rodrigo | Email Marketing
Some of my clients have been asking me about the revised FTC Guidelines, wondering how these will affect their sales pages and online marketing efforts. I’m not a lawyer but from everything I’ve read so far, this is what I understand: Anybody endorsing or reviewing a product should disclose if he/she has a material connection […]
Continue readingBy Alexis Rodrigo | Copywriting
Why does a piece of copy fall flat, even when it’s benefit-oriented and directly addresses your target market’s urgent problem? One reason could be that it lacks feeling. Your copy may convey all the facts about your service or product accurately. It may be well-written in terms of grammar and style, but if it doesn’t have feeling, […]
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