Are you looking for a business model...
… that’s enjoyable
… can be implemented in 10 hours a week or less
… and is profitable?
I’ve explored many business models—from freelancing and physical products to premium online courses and high-end coaching.
Don’t get me wrong. Each of those business models is legit. And other people are very successful with them.
But I just don’t have the time, energy, attention span or interest to sustain them long enough to succeed.
Unlike this business model I’m about to tell you about: tiny courses.
It checks all the boxes:
This is what I mean:
What’s a tiny course exactly?
It’s an online course or training that’s ‘tiny’ in two ways.
First, it’s short and easy to consume. That’s good because it means you can finish it a lot faster than a full-blown course, which requires months and a whole content creation team.
That’s also good news for your students because they can go through the course, implement and enjoy quick wins straight away. Who doesn’t like instant gratification? (I’ve seen people buying courses that cost $2K or more and never finish them.)
Second, it’s ‘tiny’ in terms of price. Tiny courses rarely cost more than $100, making them an easy sell. (Some marketers will tell you high-end products are just as easy to sell as inexpensive ones. It’s not true. I’ve been involved in those and it takes at least six months, a whole team of employees and freelancers, an army of affiliates and tens of thousands in ads to sell high-end programs.)
A tiny course catalogue is the business model I’ll be deploying from now on.
What about you? What’s your business model? If you were to make your own Venn diagram of the ideal business model, what would it look like?
P.S. In case you’re wondering, this is the master plan I’m following to build my catalogue of tiny courses.
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