How to Be More Likeable (Based on Science)

By Alexis Rodrigo | Entrepreneurship

Jun 23

What does it take for people to know, like, and trust you?

Do you need celebrity looks? A politician’s charm? A stand-up comedian’s sense of humor?

All those things certainly help, but fortunately, they’re not necessary to be likable.

According to scientists, there are simple ways to become more likable and trustworthy.

Watch this video presentation where I summarize the key findings from The Science of Likability by Patrick King to extract key lessons for online marketers.

Why is it important to be likable?

The most important reason for marketers is stated in Influence: The Psychology of Persuasion by Robert Cialdini. You are more likely to be persuasive if the other person likes you. He writes:

As a rule, we most prefer to say yes to the requests of someone we know and like.

So its' worthwhile to become more likeable to your audience. Watch the video above and read Influence to learn how.


About the Author

Lexi Rodrigo is a communication and marketing professional for multimillion-dollar businesses, co-author of Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye, and host of "Marketing Insights LIVE!." Connect with Lexi on Twitter, Facebook, or LinkedIn.