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Aug 13

How to Track Email Metrics

By Alexis Rodrigo | Email Marketing

“I have been struck again and again by how important measurement is to improving the human condition.” – Bill GatesIf you want to improve the results you get from email marketing, then you have to measure, measure, measure! Below, I show you how I measure the performance of nurturing emails: A Word About Sales EmailsI forgot […]

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Get meaningful feedback on your copy
Mar 26

How to Get Meaningful Feedback on Your Work

By Alexis Rodrigo | Copywriting

Have you ever posted in a group asking folks to give you feedback on something you drafted?  Chances are, the responses you got were hit-or-miss. They were vague, random, irrelevant—or worst—downright wrong. Part of it could be because they weren’t your target audience. Especially if you’re in a very specific and highly specialized niche, the ordinary person […]

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