By Alexis Rodrigo | Entrepreneurship
When we hear “branding” we usually think of big brands, you know, the household names like Nike or Coke. But in fact branding isn’t just for multi-million dollar companies. It’s for solo businesses, passion-driven experts and petite businesses too. Would you like to know why you need to brand your itsy-bitsy biz… and how to […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
Successful marketers have long known that, while human beings pride ourselves on being rational, we really buy for emotional reasons. Sure, we like to explore a product’s features and weigh them for their merits. But in the end, it’s how we feel towards a product, the sales situation, and sometimes even the salesperson, which propels […]
Continue readingBy Alexis Rodrigo | Copywriting
Do you upsell? It doesn’t matter if you offer services or products, whether digital or physical. The fact is, if you don’t upsell, then you’re leaving money on the table. Some entrepreneurs are hesitant to upsell, particularly those who are uncomfortable about selling in the first place. Upselling can also be unattractive to marketers who […]
Continue readingBy Alexis Rodrigo | Social Media
You may have heard that Lewis Howes recently launched LinkedInfluence, a step-by-step blueprint for getting results from LinkedIn. LinkedInfluence is made up of four modules with video lessons on how to get more leads, more PR, and more sales on LinkedIn. I didn’t plan on buying LinkedInfluence right away, but I changed my mind and […]
Continue readingBy Alexis Rodrigo | Entrepreneurship
Pick up any good marketing book, and it will emphasize the importance of trust. Without trust, a sale doesn’t happen. What is trust, and why is it so important when you’re selling your products, services and programs? Trust is an element of a relationship, in which one person depends on you: to do as you […]
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