Oct 15

So Your Infoproduct Bombed

By Alexis Rodrigo | Entrepreneurship

You may have already noticed that the most successful online marketers sell their own information products. But what if you created an information product, marketed it on the Internet… and it bombed? All is not lost. In fact, an infoproduct is never wasted. In this video, I show you several ways you can still turn […]

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Sep 24

A Copywriting Shortcut: “WIIFM?”

By Alexis Rodrigo | Copywriting

Back in my UNICEF days, I learned an important copywriting tip–but didn’t know it then. Anytime I was writing anything, my supervisor told me to always explicitly answer the reader’s question, “What’s in it for me?” I learned to do this whether I was writing a letter inviting a celebrity to attend a high-profile event… […]

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