By Lexi | Copywriting
When I talk to non-Internet marketers about what I do, a common response is, “Oh, you’re a web designer?” “No,” I explain, “I write the CONTENT that goes in a website.” The common notion seems to be that you only need a web designer or developer to create a website. While I’m not undervaluing the […]
Continue readingBy Alexis Rodrigo | Copywriting
Do you upsell? It doesn’t matter if you offer services or products, whether digital or physical. The fact is, if you don’t upsell, then you’re leaving money on the table. Some entrepreneurs are hesitant to upsell, particularly those who are uncomfortable about selling in the first place. Upselling can also be unattractive to marketers who […]
Continue readingBy Alexis Rodrigo | Copywriting
Is it just me or is anybody else alarmed by the amount of violence in web copywriting nowadays? Just look at the headlines of sales pages. You’d think everyone was out to become a “ninja” at every desirable skill, “kick b**t” in their field, and “annihilate” or “crush” every one who gets in their way. […]
Continue readingBy Alexis Rodrigo | Copywriting
Back in my UNICEF days, I learned an important copywriting tip–but didn’t know it then. Anytime I was writing anything, my supervisor told me to always explicitly answer the reader’s question, “What’s in it for me?” I learned to do this whether I was writing a letter inviting a celebrity to attend a high-profile event… […]
Continue readingBy Alexis Rodrigo | Copywriting
When a sales page is underperforming, my first response is to review the offer. Is it a no-brainer for the Ideal Customer? Is it as irresistible as ice cream on a hot summer day? An offer can be irresistible for different reasons. The price could make it a no-brainer. For example, a special report on […]
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